Emporia, Inc.

Emporia, Inc.

July 16, 2008 12:00 ET

Emporia, Inc., Announces Completed LOI to Aquire $54.3Mil Revenues MLR Holdings Ltd.

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 16, 2008) - Emporia, Inc. (PINK SHEETS:EPRA) announced today it had completed the Letter Of Intent for the acquisition of MLR Holdings Ltd. incorporating Comment Retail Services Ltd., Oxford, Oxfordshire, U.K.

MLR Holdings Ltd. have audited revenues of $54.6 million in 2006 and $54.3 in 2007. Their annual gross profits reported are: $4.06 mill in 2006 and $4.49 mill in 2007.

Comment Retail Services has grown over the last 3 years from its original five employees to employing over 40, having annual sales of almost $60m, a $2m balance sheet and generating a growing PBIT that will be in the region of $2m for 2008 rising to circa $4m by 2010.

Comment Retail Services has created a niche market in the supply of Mobile Phones, related products and support services targeted specifically at the non-traditional retailers, between which account for 25% of the total UK mobile phone market.

Comment Retail Services has currently 14% of this market and this is expected to grow by 40% to circa 20% market share by the end of 2008.

The customers of Comment Retail Services have provided exceptional loyalty to the business, which in some cases has involved special payment terms to facilitate larger transactions. Comment Retail Services has worked incredibly closely with these key customers to develop solutions which fit their business needs and objectives.

In addition, Comment Retail Services has been extremely innovative, most recently acquiring the license to a major international brand for mobiles, mp3, mp4 players and USB dongles.

Comment Retail Services has grown to employ more than 40 employees with 2007 sales approaching $60 Mil. The business has remained profitable throughout.


Emporia currently have 114,000,000 Shares Outstanding and 18,249,000 Shares in the float.

The balance of shares are allocated to affiliates and officers of the corporation.

Based on $2,500,000 in Earnings the E.P.S would equate to $0.0219 per share.

Full contract exchange is expected to be completed very shortly.

Full terms of the acquisition will be reported on completion.

Forward-Looking Statements

Certain information and statements included in this release are intended to constitute "forward-looking statements" within the meaning of the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance, or achievements of the company to be materially different from any future results, performance, or achievements expressed or implied in such forward-looking statements.

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