Emporia, Inc.

Emporia, Inc.

June 30, 2008 08:00 ET

Emporia, Inc.: Intent 21 Ltd. Forge ahead

MANCHESTER, UNITED KINGDOM--(Marketwire - June 30, 2008) - Emporia, Inc. (PINK SHEETS:EPRA) today announced that the management accounts of Intent 21 Limited based in Manchester, England have been presented for audit. The procedure is expected to take 30 days to comply with the UK company legislation and convert to US PCAOB audited compliance. Emporia's management intends to have Intent 21 Ltd. fully integrated with the management structure of its business during this period. The revenues contained in Intent 21's management accounts show $8 million with gross profit in excess of $500,000. In addition, Intent 21's assets of $750+ also become part of Emporia. Intent 21 Ltd. is expected to have an increase year on year from the 2007 revenues during 2008.


Intent 21 Ltd. was formed in April 2000 with year on year revenue increases. The company distributes products from the world's leading consumables manufacturers including Xerox, Canon, Lexmark, Hewlett Packard, and Customers include leading retailers and distributors along with their affiliated service departments and resellers. Intent 21 Ltd. is a rapidly emerging player in the multi-billion dollar consumables industry and has positioned itself as a distribution network able to take advantage of the worldwide surplus and shortage of state-of-the-art consumable commodities in Europe and Asia.

Intent 21 Ltd. has enjoyed rapid growth due to the reputation and experience of its management and a streamlined logistics operation including freight forwarding and delivery direct to retail outlets.

Intent 21 Ltd.'s growth strategy has been orchestrated by the President and CEO Adrian Gleave. Gleave is a motivated communicator with international experience in high technology products and services. Gleave has had significant success in leading multiple sales teams together with a track record of contract negotiation at the most senior level.

With the acquisition/merger by Emporia, Inc, Gleave explained the scope of the opportunity: "Our core business will continue in areas where there are low barriers to entry," he stated. "Intent 21 Ltd.'s competitive advantage lies in our industry knowledge and the large number of established relationships with suppliers, buyers and regulatory authorities. The advantage for us will be the financial muscle that this transaction provides for our growth strategy. We have a capable management team that can create multiple profit streams with international penetration. We believe that Intent 21 Ltd. represents a compelling risk/reward situation in its specialized segments of the global marketplace."

Tom Adams, Emporia's CEO advised that, "We are very excited by the potential of Intent 21 Ltd. to bring a new marketplace and revenue stream to our shareholders. We believe that Intent 21 Ltd. can take the company to an exciting level of growth. The acquisition of Intent 21 Ltd. enables Emporia to further participate in the public securities markets in the United States which can only help develop both their audience and their international growth strategy. This is a progressive move for all of our respective shareholders."

Forward-Looking Statements

Certain information and statements included in this release are intended to constitute "forward-looking statements" within the meaning of the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance, or achievements of the company to be materially different from any future results, performance, or achievements expressed or implied in such forward-looking statements.

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