SOURCE: Empowered Products, Inc.

September 26, 2013 13:03 ET

Empowered Products Embarks on Its Largest Marketing and Advertising Campaign to Date for Its PINK® and Gun Oil® Product Lines

LAS VEGAS, NV--(Marketwired - September 26, 2013) - Empowered Products, Inc. (OTCQB: EMPO), an emerging leader in the high-growth sexual wellness sector through its award-winning PINK® and Gun Oil® brands, announced its largest marketing and advertising campaign to-date to support more than 21,000 U.S. retail locations that carry its popular PINK® and Gun Oil® brands of personal lubricants.

The campaign commences the week of September 29th with publication of $2 off manufacturer's coupons in SmartSource free-standing insert (FSI) circulars in the Sunday and weekly neighborhood editions of newspapers serving Seattle, San Francisco Bay Area, San Diego, the entire state of Nevada, Chicago, South Florida, Boston, and Providence, Rhode Island. The circulation of the SmartSource FSI ad campaign is more than 10 million homes. 

The goal of the campaign is to encourage consumers to visit their favorite Walgreens, CVS, Walmart, Rite Aid, Kroger, Fred Meyer, and HEB stores to redeem the coupons for PINK and Gun Oil products for the following discounts:

  • $2.00 off any 1.7oz and 3.3oz bottles of PINK Silicone and PINK Water
  • $2.00 off any 2oz and 4oz bottles of Gun Oil Silicone and Gun Oil H2O

The extensive reach of the campaign reflects the company's national or chain-wide expansion into the largest U.S. grocery and pharmacy chains including Walgreens and Walgreens.com, CVS, Rite Aid, Kroger, Fred Meyer, Walmart, HEB, and Target.com.

"We are excited to support the availability of our PINK and Gun Oil products in many of the most-respected mainstream retailers in America," said Scott Fraser, president and CEO of Empowered Products, Inc. "Consumers have clearly stated they want to buy high-quality sexual wellness products where they do their everyday shopping, and we're happy to help them save a little money on our products when they make that purchase."

Online Coupon

For consumers outside the initial SmartSource circulation area for the September 29thad campaign, Empowered Products will offer manufacturer's coupons for the same discounts available and downloadable from its expansive Internet and social media presence, including:

www.EmpoweredProducts.com 
www.PinkForUs.com 
www.GunOil.com 
www.facebook.com/EmpoweredProducts 
www.facebook.com/PinkForUs 
www.facebook.com/GunOilProducts 

About Empowered Products, Inc.

Empowered Products, in just its first 10 years of operation, has quickly forged a leading presence in the global wellness industry with the development, manufacture, and distribution of currently 17 high quality, elegantly packaged wellness products. Headquartered in Nevada, USA, the Company's empowering products are currently available at over 21,000 retail locations in more than 30 countries spanning four continents. Investors are encouraged to visit the Company's website at www.EmpoweredProducts.com and to call the EMPO Shareholder Request Line: 877-305-1160. The Company's media-contact line is 877-305-1161.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.

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