June 07, 2010 18:47 ET

EmpowHER Appoints Dr. Archelle Georgiou to Business Advisory Board

Nationally Renowned Health Care Executive Joins Leading Women's Health Company

SCOTTSDALE, AZ--(Marketwire - June 7, 2010) -  EmpowHER, a health media company for women, announced today that Dr. Archelle Georgiou has been selected to serve on its Business Advisory Board. Dr. Georgiou will join other company advisors and contribute her deep knowledge of clinical medicine as well as her breadth of experience in business and health care administration to support EmpowHER's women's health advocacy mission.

EmpowHER Founder, Chairperson and CEO, Michelle King Robson, said about Dr. Georgiou's appointment, "As EmpowHER continues to grow, we're adding leading health, wellness and media experts and thought leaders to our Business Advisory Board. Archelle is the embodiment of vision and leadership in the health care industry. We expect her contributions to bring considerable value to EmpowHER and the women we serve."

Dr. Georgiou, former EVP of Strategic Relations and Chief Medical Officer for UnitedHealth Group, left UnitedHealth after fourteen years to form Georgiou Consulting, LLC. While at UnitedHealth she was the primary spokesperson for clinical media opportunities, medical advisor to the UnitedHealth Foundation and launched a new medical management model, "Care Coordination," that eliminated and replaced pre-certification review with a proactive collaborative care approach for patients and physicians. Her consulting firm focuses on using the power of language, data and technology to help health care systems and service providers improve their clinical effectiveness, organizational productivity and profitability.

In addition, Dr. Georgiou helps consumers make better health care decisions. is a free consumer website she has developed that makes it easy to rank and compare hospitals so that users can quickly identify where they are most likely to receive the best care. The tool also makes it simple to compare hospitals based on their patient satisfaction and quality of care rankings for heart attacks, heart failure, pneumonia, asthma, and surgery.

Dr. Georgiou is a Fellow with the University of Minnesota Center for Spirituality & Healing and works collaboratively with the Center to empower consumers to successfully navigate through the health care system. In the public policy arena, she serves as a Senior Fellow with Newt Gingrich's Center for Health Transformation. She also conducts a twice-weekly Fox TV healthcare segment in the Twin Cities.

Dr. Georgiou said, "It's an honor to be appointed to EmpowHER's Business Advisory Board. I'm eager to contribute to EmpowHER's mission to help women advocate for themselves and take charge of their health and wellness."

Watch Dr. Georgiou's videos:

About EmpowHER
EmpowHER is a health media company for women. The Company's website,, provides women with access to condition-specific health information, world-class medical resources, and a dynamic community of experts and advocates committed to their well-being. Millions of women visit every year, making it one of the largest and fastest-growing resources dedicated exclusively to women's health and wellness. For more, visit

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