May 04, 2011 12:56 ET

EmpowHER Awarded Interactive Media Award™ for Outstanding Achievement in Healthcare Web Sites

Top 5 Women's Health and Wellness Site and Community,, Honored for Its Design, Development and Innovation

SCOTTSDALE, AZ--(Marketwire - May 4, 2011) - The Interactive Media Awards™ (IMA) recognized EmpowHER, a health media company for women, with its "Outstanding Achievement" award in the "Healthcare" category for its flagship Web site, According to IMA, excelled in "all areas of the judging criteria, and represents a very high standard of planning, execution and overall professionalism." The site was judged in the areas of design, content, feature functionality, usability, standards compliance and cross-browser compatibility. Only a small, select group in the "Healthcare" category achieved high enough rankings to receive an award. EmpowHER was among 138 entries selected by an expert panel of judges -- all distinguished leaders in Web design, advertising, public relations, publishing, news and other industries and members of the Interactive Media Council, Inc. (IMC), a nonprofit organization dedicated to elevating the standards of excellence on the Internet -- this year.

The Interactive Media Awards recognize the highest standards of excellence in Web site design and development and honor individuals and organizations for their outstanding achievement. Created by the IMC, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure.

The IMA marks EmpowHER's first award this year. In 2010, EmpowHER received the Stevie® Award for New Company of the Year, Gold Award for "Web Site Overall" from the MarCom Awards, the Aesculapius Award of Excellence from the Health Improvement Institute, and the eHealthcare Leadership Award for Best Overall Internet Site (Distinction Award).

EmpowHER's Founder, Chairperson and CEO, Michelle King Robson created EmpowHER to serve as a resource and support system for women who want to take charge of their health and wellness. Through a team of leading medical, technology and media experts at EmpowHER, the site has developed into one of the most comprehensive women's health content, community and advocacy platforms on the Web -- focused on expanding King Robson's vision of improving women's health one woman at a time.

"It is an honor to receive recognition from an esteemed Awards Program like IMA," said Thom Brodeur, Executive Vice President and CMO of EmpowHER. "Our team's dedication to our mission of improving women's health is reinforced by the triple-digit growth in site traffic and audience, earning the right to do business with some of the biggest brands in healthcare and wellness, and through industry validation like this. It is nice to see the EmpowHER team lauded for its outstanding commitment to women and their health."

About EmpowHER
EmpowHER Media is an award-winning health media company for women. The Company's flagship and Top 5 women's health and wellness site and community -- -- is the home for female health consumers. We call them Chief Health and Wellness Officers of the home. provides visitors access to one of the largest women's health and wellness content libraries on the Web, as well as one of the most active online communities of women discussing their health and wellness issues. Health care professionals, health and wellness marketers, and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. Millions of women visit every year, making it one of the largest and fastest-growing resources dedicated exclusively to women's health and wellness.

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