April 12, 2011 09:00 ET

EmpowHER Launches First-of-Its Kind Advocacy Toolkit for Women

Women's Health Media Company Seeks to Educate, Promote and Celebrate Self-Advocacy Among Female Health Consumers Through Its Online Social Community

SCOTTSDALE, AZ--(Marketwire - Apr 12, 2011) - When it comes to women, healthcare and the Internet -- EmpowHER, an award-winning health media company for women, has been working hard to provide female health consumers with answers, community and advocacy for their unique health and wellness needs.

According to the Institute of Medicine's Women's Health Research Report, even today, less than 39% of all clinical trials are conducted on women. The CDC also reports that women see the doctor 4.6 times per year; nearly 3 times more often than men.

Already an established leader in women's health, known for providing credible health content specifically for women and a vibrant, moderated on-site social network and community where women can connect with their peers to talk about their health; EmpowHER's first-of-its kind advocacy toolkit for women intends to "close the loop" on women's health by giving female health consumers the third leg of the stool -- practical tools and resources, and social community recognition and promotion for becoming better advocates of their own health, and the health and wellness of loved ones and each other.

"The first part of our advocacy release is geared toward providing resources and tools that will help women become better consumers of healthcare and partners with their providers," said Thom Brodeur, EVP and Marketing Chief for EmpowHER. "The second part is all about encouragement and recognition of women who do a great job of advocating for themselves and others."

Registered EmpowHER members will be able to access and download health and wellness checklists for doctor/practitioner visits and appointments, and other resources like its co-branded Emergency Medical Card from miCARD -- the only physician-designed medical card that provides critical emergency medical information that first responders or ER practitioners can use to save your life in case of an accident or medical emergency. In addition, through EmpowHER's "Path to Advocacy," members will now have the opportunity to earn points, badges and 'esteem' from other EmpowHER users based on site participation, self-advocacy or advocacy for others experiencing a health crisis. Through varying levels of participation on the site and among EmpowHER's user community, members will earn status as "Empowered," "Supporter," "Champion," and the pinnacle of Path to Advocacy achievement, "Advocate." Top advocates will then become easily identifiable through the honor badges they have received on the site, which will allow women looking for answers, community and resources to easily access top EmpowHER site advocates.

"We are very proud of the work we have done and the lives we have impacted," adds Brodeur. "We are a fast-growing and fast-moving company that is constantly looking at new, innovative ways to help HER and have big plans on the horizon. The most gratifying part of working at EmpowHER is knowing and understanding the women we have helped so far, and having the knowledge that we will be helping even more in the future."

About EmpowHER
EmpowHER Media is an award-winning health media company for women. The Company's flagship and Top 5 women's health and wellness site and community - is the home for female health consumers. We call them Chief Health and Wellness Officers of the home. provides visitors access to one of the largest women's health and wellness content libraries on the Web, as well as one of the most active online communities of women discussing their health and wellness issues. Health care professionals, health and wellness marketers, and agency professionals rely on EmpowHER for reaching the most influential health and wellness buyer on the Internet -- women. Millions of women visit every year, making it one of the largest and fastest-growing resources dedicated exclusively to women's health and wellness. For more, visit

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