August 01, 2011 07:00 ET

EmpowHER Launches "Your Guide to Getting Fit & Staying Fit"

Women's Health Media Company Stresses the Importance of Incorporating Fitness Into a Daily Routine to Maintain a Healthy Lifestyle

SCOTTSDALE, AZ--(Marketwire - Aug 1, 2011) - While fitness is regarded as one of the most beneficial activities for a healthy lifestyle, it's easy to forget why it's so vital. To make it easier for women to find key information about the importance of exercise, EmpowHER, an award-winning women's health media company, has launched a free Fitness resource page to inspire and motivate women to get active and stay moving.

According to the CDC, a mere 35% of adults in the United States engage in physical activity. About one third of American adults are also obese. Fitness is crucial for the heart, lungs, bones and joints. Lack of physical activity can increase the risk of high blood pressure, stroke, diabetes and heart disease, the number one killer of women. Women can also benefit mentally by reducing stress and increasing endorphins, helping women develop self-confidence and boost self-esteem.

Through EmpowHER's Fitness resource page women can gain motivation, develop life-long habits for maintaining a healthy and active lifestyle, and get inspiration from real women in the Fitness Community.

Content on EmpowHER's resource page includes:

Age is Just a Number -- The Story of Dara Torres
Let Nature Be Your Gym
Best Exercises for Non-Athletes

"It is important to understand that fitness is the foundation to which we build healthy bodies and minds," says Michelle King Robson, EmpowHER's Founder, Chairperson and CEO. "Women must find a way to incorporate a fitness plan into the rigor of their hectic lives. And, to assist in this task, EmpowHER has created a top-notch resource that features tips and expert advice on the best exercises for women and how to start or maintain a healthy exercise routine."

About EmpowHER
EmpowHER Media is an award-winning, HON-certified health media company for women. The Company's flagship and Top 5 women's health and wellness site and community -- -- is the home for female health consumers. We call them Chief Health and Wellness Officers of the home. provides visitors access to one of the largest women's health and wellness content libraries on the Web, as well as one of the most active online communities of women discussing their health and wellness issues. Health care professionals, health and wellness marketers, and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. Millions of women visit every year, making it one of the largest and fastest-growing resources dedicated exclusively to women's health and wellness.

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