July 19, 2011 07:00 ET

EmpowHER Media Commissions Exclusive Merchandise to Fund Women's Health Research

Mission-Aligned Companies Work to Eradicate Killer Diseases That Affect Women

SCOTTSDALE, AZ--(Marketwire - Jul 19, 2011) - EmpowHER, an award-winning health media company for women, today announced a relationship with In Our Genes (IOG), The Clothing for Cures™ Company, to create a genetic art T-shirt available to fund cures for five of the top killer diseases that affect women. Available on, the HER-branded T-shirt, which features an artistic rendering of the female X chromosome with the genetic fingerprints of five of the top chronic health conditions affecting women, retails for $30. Through IOG's 5forThrive Program, $5 from every HER T-shirt purchased will go to the Translational Genomics Research Institute (TGen) for genetic research for chronic disease treatments and cures.

According to the World Health Organization, 40% of women are currently battling one of the "big 6" health conditions -- which include: cancer (Breast, Ovarian, or Uterine), heart disease, hormone disorders (including menopause), diabetes, bone and joint conditions (arthritis and osteoporosis), and mental health issues including depression. Additionally, according to the, 87% of all women will face one or more of these health conditions in their lifetime.

Designed by former pre-med student and genetic artist Darrin Grandmason, the HER T-shirt highlights the genetic fingerprints for 5 of the "big 6" health conditions -- ovarian cancer, breast cancer, lung cancer, diabetes and heart disease -- because there is not a genetic code for mental health issues this sixth concern cannot be represented. The shirts also feature a patent pending "Intent and Declare Panel" allowing consumers to create a personal message of hope, strength or inspiration with a permanent fabric pen that accompanies all T-shirts, essentially turning each T-shirt into a wearable get well card.

"Our genes drive the health issues we deal with throughout our lives. EmpowHER's goal in commissioning IOG on this project was to tie a genetic face to the women's health issues that our users care about, and to do our part in funding research to end these diseases," said Thom Brodeur, Executive Vice President & CMO, EmpowHER. "With life expectancies increasing and women playing an even more critical role in managing their own health, and by extension, that of their spouses, children and aging parents -- life-changing-or-saving treatments and cures and funding for them are more important than ever," continued Brodeur.

"IOG combines science, fashion and compassion to offer unique clothing that is raising the awareness of genetics in both the cause and solution of health conditions that affect all human beings," said Darrin Grandmason, Founder and CEO of In Our Genes. "IOG genetic art T-shirts and other merchandise offer a next-generation cause marketing and fundraising tool for health and wellness brands, and for non-profits looking to do something fresh and new, and to directly fund genetic research for treatments and cures. We're pleased to work with EmpowHER and its clients and partners to offer a unique cause marketing 2.0 opportunity."

About EmpowHER
EmpowHER Media is an award-winning, HON-certified health media company for women. The Company's flagship and Top 5 women's health and wellness site and community -- -- is the home for female health consumers. We call them Chief Health and Wellness Officers of the home. provides visitors access to one of the largest women's health and wellness content libraries on the Web, as well as one of the most active online communities of women discussing their health and wellness issues. Health care professionals, health and wellness marketers, and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. Millions of women visit every year, making it one of the largest and fastest-growing resources dedicated exclusively to women's health and wellness.

About In Our Genes
In Our Genes is a Phoenix-based company that combines science, fashion and compassion with the mission to eradicate disease one piece of clothing at a time. Darrin Grandmason is the founder of In Our Genes and created the concept after taking an advanced microbiology course. Prior to In Our Genes, Grandmason founded DNA Artistry, which pioneered genetic imaging as art. For more information visit

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