SOURCE: EmpowHER

EmpowHER

February 10, 2012 07:00 ET

EmpowHER Media Encourages Women to 'Spread the Health' With New Social Media Campaign

'Be My Healthy Valentine' Enables Users to Share Entertaining and Informative Health-Centric Messages With Loved Ones

SCOTTSDALE, AZ--(Marketwire - Feb 10, 2012) - Just in time for Valentine's Day, EmpowHER, an award-winning social health company for women, announces the launch of the "Be My Healthy Valentine" social media initiative. The campaign, which lives on the company's Facebook page, gives users the opportunity to send unique, health-focused valentine hearts, each with their own healthy theme and fun message. To ensure there is a valentine for every kind of recipient, users can chose from a variety of special valentine messages related to sexual health, beauty, healthy eating, emotional health and fitness.

As a Top 3 women's health and wellness site, EmpowHER.com understands the important role that peer-to-peer sharing and recommendation plays in spreading health information. With 90% of online health consumers trusting recommendations from people they know (Econsultancy), this social health campaign aims to inspire users to live healthier lifestyles.

With this new initiative, EmpowHER is empowering users to spread the message that loving someone means looking out for their health and wellness. With this, each healthy valentine is linked to a health resource page on the peer-to-peer social health site, EmpowHER.com. Beyond each resource page, visitors can also find expert advice and tips on health and wellness topics, and the ability to learn, ask questions and share health stories. The campaign's informative health resource pages include:

"The 'Be My Healthy Valentine' campaign creates yet another opportunity for female health and wellness consumers to engage and connect in the social health space," says EmpowHER Media Executive Vice President and CMO Jamie Glass. "By creating an environment of empowerment, we are opening the doors for future integrated social health media campaigns that reach and engage HER."

With the launch of the "Be My Healthy Valentine" campaign, the EmpowHER Media brand continues to strengthen its position as an industry leader in the social health space. Boasting a more than 49,000 member social audience to date, the Company expects continued exponential growth in reach and engagement in 2012.

Click here to view this release on EmpowHER.com and share it with your social networks.

About EmpowHER Media
EmpowHER Media is an award-winning, HON-certified, social health company for women. The Company's flagship -- EmpowHER.com -- is the third most visited women's health and wellness destination on the Web (comScore Media Metrix). As the online home for female health consumers, EmpowHER.com offers a unique value proposition of a peer health community and premium, original women's health and wellness content. Health care professionals, brands and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. EmpowHER reached more than 60 million women onsite and through syndication in 2011, and expects to reach more than 250 million in 2012.

Contact Information

  • Press Contact for EmpowHER
    Hallie Kenney
    EmpowHER
    (480) 684-0971
    Email Contact