November 21, 2011 13:00 ET

EmpowHER Media Partners With Caregiverlist, Inc.

Top Social Health Company for Women Partners With the Premier Senior and Professional Caregiver Connection Service to Expand Eldercare Resources

SCOTTSDALE, AZ--(Marketwire - Nov 21, 2011) - EmpowHER, an award-winning social health company for women, announces today a partnership with, the nation's premier service for connecting seniors and professional caregivers with the most reliable eldercare options, highest quality ratings and outstanding careers nationwide. The partnership will integrate offerings not only to extend brand marketers reach to eldercare content, but will also provide the 47M women that come to every year more robust senior care videos, articles, and user-generated content to help inform and support them around this topic.

The aging population is a booming demographic and hot topic amongst healthcare marketers. By 2050, the U.N. estimates that the 65 and over segment will more than double, from 7.6% to 16.2%. Additionally, two thirds of home care recipients are over the age of 65. And, as the fastest growing segment of the population today, the U.S. Census Bureau shows that there will be over 2 billion 65+ people by 2050. These numbers illustrate the need to serve the rapidly serving aging demographic with quality information and support around eldercare options and resources.

"Data consistently reports the staggering trends in the aging of the population," says Michelle King Robson, Founder, Chairperson and CEO of EmpowHER Media. "Through our partnership with Caregiverlist, EmpowHER will be able to better provide additional resources for the health care marketers and brand managers looking to reach the rapidly growing eldercare market as well as the women looking for answers and resources around their eldercare needs."

In addition to content sharing opportunities, the EmpowHER / Caregiverlist partnership will also highlight an eldercare directory available to visitors, providing the EmpowHER audience a robust database of professional, certified, caregivers offering high quality homecare services. Additionally, through, EmpowHER visitors can view and enroll in a host of caregiver training programs that provide certification and education for care giving professionals.

"Using innovative online tools, leverages data tracking and sales efficiencies for senior care companies to not only hire and train caregivers more effectively, but to better advocate for quality information for the eldercare market," says Julie Northcutt, CEO of Caregiverlist. "By partnering with a credible, robust social platform like, we can not only expand our offerings to a wider audience, but can provide more resources to those dealing with the decisions on eldercare options."

About EmpowHER Media
EmpowHER Media is an award-winning, HON-certified, social health company for women. The Company's flagship and Top 5 women's health and wellness site and community -- -- is the home for female health consumers on the Web with a unique consumer value proposition of social community and premium, original women's health and wellness content. Health care professionals, brands and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. EmpowHER expects to reach more than 60 million women onsite and through syndication in 2011, and more than 100 million in 2012.

About Caregiverlist
Caregiverlist provides the premier service connecting seniors and professional caregivers with the most reliable eldercare options, highest quality ratings and outstanding careers nationwide. Created by senior care professionals, the free information on educates both seniors and professional caregivers about senior care options and careers. Senior care companies subscribe to Caregiverlist's online tools to save time and money with caregiver recruitment, training, background checks and client lead management.

Contact Information

  • Press Contact for EmpowHER
    Lauren Moye
    (971) 832-1456
    Email Contact