February 27, 2012 07:00 ET

EmpowHER Media Partners With Touchstorm to Deliver Premium Video Content by Howdini

Leading Social Health Company for Women Expands Video Network Offerings to Include Topic-Specific "How To" Videos

SCOTTSDALE, AZ--(Marketwire - Feb 27, 2012) - EmpowHER, an award-winning social health company for women, today announced a new partnership with Touchstorm, the premier source for online video distribution, and its proprietary Howdini-branded informational video content. As a result of the partnership Touchstorm will syndicate Howdini's collection of health and wellness video content to the EmpowHER network, expanding on EmpowHER's already robust library of more than 7,000 original videos.

Howdini is Touchstorm's consumer-facing brand that is known and trusted by consumers for working with recognized experts who help consumers on the issues and topics they most want to learn about. The addition of Howdini's health and wellness video content brings new value to the EmpowHER audience by providing expert information in the form of over 100 easy to understand "How to" videos. Covering the full health and wellness spectrum of conditions and topics, some of Howdini's helpful video content shared on includes:

"How to Recognize the Symptoms of Inflammatory Breast Cancer"

"How to Keep Your Resolution to Lose Weight"

"How to Help Prevent Memory Loss as You Age"

"How to Deal with Decreased Libido"

"As EmpowHER continues to surge in becoming the largest original and syndicated health and wellness resource for women, Howdini is a great partner to further solidify our reach," says EmpowHER Media President and COO Thom Brodeur. "Howdini's informational videos serve as yet another resource for our community members to empower themselves to take charge of their own health by becoming knowledgeable about the conditions and topics that interest them."

The initial phase of the partnership will position as distribution partner for Howdini's extensive library of health and wellness videos. Future phases will include plans to share a selection of EmpowHER condition-specific health and wellness videos through the Howdini network. This is part of a broader strategy for EmpowHER to continue to build out health and wellness content that offers women not only information about specific issues, but a quality resource where they can find answers.

"EmpowHER's network of web-savvy, health conscious females is the ideal audience for Howdini's library of health & wellness videos," said Alison Provost, CEO of Touchstorm. "More than any other demographic, women have adopted online video when seeking information at an incredibly fast rate and EmpowHER has been at the forefront of that trend since their inception."

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About EmpowHER Media
EmpowHER Media is an award-winning, HON-certified, social health company for women. The Company's flagship -- -- is the third most visited women's health and wellness destination on the Web (comScore Media Metrix). As the online home for female health consumers, offers a unique value proposition of a peer health community and premium, original women's health and wellness content. Health care professionals, brands and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. EmpowHER reached more than 60 million women onsite and through syndication in 2011, and expects to reach more than 250 million in 2012.

About Touchstorm
Touchstorm ( is a digital media distribution company and a pioneer in online editorial video creation. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the Touchstorm Editorial Network. The company also works with today's leading brands and experts to create HD-quality, journalistic-style videos.

Through the Touchstorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. With headquarters in New York and offices in 17 cities throughout the U.S., Touchstorm is an independent and employee-owned company.

Contact Information

  • Press Contact for EmpowHER
    Hallie Kenney
    (480) 684-0971
    Email Contact