November 09, 2011 07:00 ET

EmpowHER Media Partners With Trancos, Inc.

Leading Social Health Company for Women and Leading Marketing Media Company Announce Exclusive Partnership to Expand Lead Generation Opportunities for Clients

SCOTTSDALE, AZ--(Marketwire - Nov 9, 2011) - EmpowHER, an award-winning social health company for women, announces today a partnership with Trancos, Inc., the leading interactive performance-based marketing services firm, specializing in delivering qualified, targeted leads. Named one of Inc. Magazine's Fastest Growing Companies for three consecutive years, Trancos leverages proprietary adserving optimization technology across its network that will help EmpowHER clients and partners establish relationships with and connect with new customers.

Online advertising continues to grow, especially in the health and wellness industry, with $2.6B to be spent online in 2011 by brand marketers, growing at 10% per year, according to Marketing Sherpa. As marketers look to measure return on investment, increasingly they are integrating ad optimization and lead generation into their brand and consumer education spend as part of their overall digital marketing initiatives.

"Our partnership with Trancos allows us to offer closed loop online marketing solutions for our clients," says Executive Vice President and CMO of EmpowHER Media, Thom Brodeur. "We are now able to offer a unique, online marketing solution that marries consumer education (content) with online display advertising (branding) and customer acquisition (lead generation). We are filling an unmet need for brands with a one-stop solution for reaching, engaging and now direct selling to the largest buyer and household decision maker -- women."

The EmpowHER / Trancos partnership offers microsites based on demographic, social and psychographic topics of interest in health and wellness including parenting, diabetes, beauty, anti-aging, skin, cancer, diet, fitness, healthy living, elder care, and boomer resources, to name a few. EmpowHER will syndicate its premium women's health content to these microsites, along with news widgets showcasing special features, and will leverage the Trancos lead generation platform to deliver a direct marketing solution to its clients.

"Trancos has been a leader in the performance marketing space for over 12 years, helping major brands reach and acquire millions of new customers online," says Trancos President, Devin Lynch. "Our existing web properties and online reach has enabled us to develop an exclusive member base of millions of women, ages 25 - 54. Partnering with EmpowHER is a strategic opportunity for Trancos to include premium content that will further solidify our consumer engagement, strengthen our reach and allow us to rapidly build and support new content-specific sites."

The partnership launches with a premium content plus lead generation solution for the mommy cohort. includes articles and video related to parenting, pregnancy and health living for moms. Dozens of other solutions are in development and will be rolled out over the next 60 - 90 days.

About EmpowHER Media
EmpowHER Media is an award-winning, HON-certified, social health company for women. The Company's flagship and Top 5 women's health and wellness site and community -- -- is the home for female health consumers on the Web with a unique consumer value proposition of social community and premium, original women's health and wellness content. Health care professionals, brands and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. EmpowHER expects to reach more than 60 million women onsite and through syndication in 2011, and more than 100 million in 2012.

About Trancos, Inc.
Trancos is a leading marketing media company that has delivered millions of customers on a pay-for-performance basis to small, medium and large businesses worldwide. The company developed proprietary adserving optimization technology across its network to help clients create relationships with new customers and partners. Trancos is a privately held company headquartered in Silicon Valley with offices in Pleasanton, California, and New York City, New York.

Contact Information

  • Press Contact for EmpowHER
    Hallie Kenney
    (480) 684-0971
    Email Contact