SOURCE: EmpowHER

EmpowHER

August 11, 2011 07:00 ET

EmpowHER Media Partners With Vibrant Nation

Women's Health Media Company and Leading Online Community for Boomer Women Enter Content Partnership

SCOTTSDALE, AZ--(Marketwire - Aug 11, 2011) - EmpowHER, an award-winning health media company for women, announces today a partnership with VibrantNation.com, the leading online community for women over 50. The partnership will provide the EmpowHER.com audience with additional content geared towards the boomer generation and the issues unique to their lifestage.

"EmpowHER.com is home on the Web to female health consumers of all ages," says Michelle King Robson, Founder, Chair, and CEO of EmpowHER Media. "Our partnership with Vibrant Nation allows us to tap further into the heartbeat of the 50+ cohort to ensure that as this ever-expanding sandwich generation of women responsible for the health and wellness of their children as well as their aging parents has the best health content, community and advocacy resources to educate and empower better health and wellness decision making."

The boomer market is the fastest growing segment in the United States population, according to the 2010 US Census, with one person turning 50 every 7 seconds, and female boomers are living longer, with an average life expectancy of 83 years. Also, according to a MassMutual Financial Group report, senior women over 50 control a net worth of $19 trillion -- owning 75% of the nation's financial wealth. Along with this wealth, women control most of the household buying decisions, with more than 85% of all healthcare purchasing decisions being made by women, according to Knowledge Clinic.

King Robson goes on to say, "Boomer women seem to be healthier and wealthier than ever before. By providing relevant content to the issues they care about, EmpowHER and Vibrant Nation have teamed together to provide these women information that will keep them vibrant, active and healthy for many years to come."

"Women come to VibrantNation.com for trusted information on issues unique to life after 50 -- including their health and wellness," says Stephen Reily, Founder and CEO of VibrantNation.com. "By aligning ourselves with a credible, fast-growing and quality partner like EmpowHER, we not only have the opportunity to increase our brand awareness and grow our community, but also to enhance and amplify our reach to boomer women -- proving more life stage-specific information they need and want."

In addition, the partnership will feature EmpowHER content focused on a variety of topics including healthy eating, holistic health, weight loss, fitness, heart disease, hormone health, arthritis, and osteoporosis on VibrantNation.com. EmpowHER also plans to tap into the Vibrant Nation community of women on hot topics that can be addressed on EmpowHER.com in the form of new articles, videos or group discussions.

About EmpowHER
EmpowHER Media is an award-winning, HON-certified health media company for women. The Company's flagship and Top 5 women's health and wellness site and community -- EmpowHER.com -- is the home for female health consumers. We call them Chief Health and Wellness Officers of the home. EmpowHER.com provides visitors access to one of the largest women's health and wellness content libraries on the Web, as well as one of the most active online communities of women discussing their health and wellness issues. Health care professionals, health and wellness marketers, and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. Millions of women visit EmpowHER.com every year, making it one of the largest and fastest-growing resources dedicated exclusively to women's health and wellness.

About VibrantNation.com
VibrantNation.com is the leading online community for Baby Boomer women -- the place where they connect and support each other on issues unique to life after 50, including fashion, beauty, family relationships, work, money, and sex. A trusted resource for women 50+, Vibrant Nation features a growing network of over 100 midlife bloggers, promotes offline gatherings, and publishes digital health and beauty content written by Vibrant Women experts. A strategic marketing partner, Vibrant Nation helps marketers understand and reach this influential and fast-growing demographic. It has managed online marketing campaigns for major companies like Pfizer, Coca-Cola, and compiled its ongoing research in a book, Vibrant Nation: What Boomer Women 50+ Know, Think, Do & Buy. For more information, visit www.vibrantnation.com

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