March 15, 2011 17:16 ET

EmpowHER Names Dr. Archelle Georgiou as Company's Chief Clinical Officer

Nationally Renowned Health Care Executive and EmpowHER Business Advisory Board Member Takes on Pivotal New Roles at Award-Winning Health Media Company for Women

SCOTTSDALE, AZ--(Marketwire - March 15, 2011) - EmpowHER announced today that EmpowHER Business Advisory Board Member Dr. Archelle Georgiou will also serve as the company's Chief Clinical Officer.

In the newly-created role of Chief Clinical Officer, Georgiou will work closely with EmpowHER's Editorial Leadership to provide clinical oversight for EmpowHER's popular, expansive and growing library of women's health and wellness content. She will also serve as the company's chief clinical correspondent with the media.

In addition, Dr. Georgiou will serve as the company's Medical Advisory Board Chairman. Georgiou will drive an agenda that ensures the efforts of EmpowHER's Medical Advisory Board align with the strategic direction of the business, and that the Medical Advisory Board is utilized to the maximum benefit of the female health and wellness consumers who rely on credible content from credentialed experts on the site. Georgiou follows outgoing EmpowHER Medical Advisory Board Chairman, Dr. Lishan Aklog, Director and Chief of Cardiovascular Surgery at The Heart and Lung Institute of St. Joseph's Hospital and Medical Center in Phoenix, Arizona.

EmpowHER Founder, Chairperson and CEO, Michelle King Robson, said about Dr. Georgiou's appointments, "I am thrilled to have Dr. Georgiou take on an expanded role with EmpowHER. Her expertise, knowledge and experience are completely in line with the needs and vision of EmpowHER, and I'm excited to see what new opportunities and insights she will bring to the table as we continue to grow."

Dr. Georgiou, former EVP of Strategic Relations and Chief Medical Officer for UnitedHealth Group, left UnitedHealth after fourteen years to form Georgiou Consulting, LLC. While at UnitedHealth she was the primary spokesperson for clinical media opportunities, medical advisor to the UnitedHealth Foundation and launched a new medical management model, "Care Coordination," that eliminated and replaced pre-certification review with a proactive collaborative care approach for patients and physicians. Her consulting firm focuses on using the power of language, data and technology to translate complex medical information into meaningful decisioning tools for a broad spectrum of health care companies and service providers seeking to leverage disparate data to drive system performance, organizational productivity and profitability.

Dr. Georgiou said, "I am looking forward to taking on these roles and working more closely with the team at EmpowHER. I believe that together we can achieve an even higher standard in women's health content on the site, and by extrapolating maximum value from the collective leadership, experience and expertise of our esteemed Medical Advisory Board."

About EmpowHER
EmpowHER Media is an award-winning health media company for women. The Company's flagship and Top 5 women's health and wellness site and community -- is the home for female health consumers. We call them Chief Health and Wellness Officers of the home. provides visitors access to one of the largest women's health and wellness content libraries on the Web, as well as one of the most active online communities of women discussing their health and wellness issues. Health care professionals, health and wellness marketers, and agency professionals rely on EmpowHER for reaching the most influential health and wellness buyer on the Internet -- women. Millions of women visit every year, making it one of the largest and fastest-growing resources dedicated exclusively to women's health and wellness. For more, visit

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