SOURCE: eMusic


September 16, 2009 08:32 ET

eMusic Data Shows That 72% of Sales Are Albums

More Context and Value Encourage Customers to Purchase Full Albums

NEW YORK, NY--(Marketwire - September 16, 2009) - eMusic, a leading digital music retailer, announced today that over the past year full album downloads accounted for 72% of its worldwide sales. Single tracks accounted for 28% of total sales. Following the introduction of album pricing in July 2009, which enables eMusic customers to purchase selected albums for lower prices, album sales have risen to 75% of total sales, on average.

eMusic customers have consistently purchased more complete albums than individual tracks for the last several years, with full albums accounting for an average of about 69% of total sales worldwide since 2006.

This trend runs counter to data reported by other major sites, such as iTunes, and by Nielsen SoundScan. Although digital album sales continue to increase in the market as a whole, they lag significantly behind individual track sales. According to Nielsen SoundScan, in 2008 U.S. consumers bought more than a billion digital tracks, but only 65 million digital albums. Total album sales (including physical product) declined by 14% in 2008.

"While Apple and their major label suppliers continue to figure out how to make albums more appealing to music buyers, eMusic customers already purchase more albums than single tracks," said Danny Stein, eMusic President and CEO. "Although the majority of our customers are over the age of 25, we encourage them to buy more music with subscription and album pricing and more musical context than any other service."

eMusic encourages complete album purchases with editorial features that place albums in context, including career surveys of leading artist's catalogues ("Icons"), examining an artist's peers and influencers ("Six Degrees"), and overviews of genres, labels and favorites ("eMusic Dozens"). Additionally, eMusic's album and artist pages include related artist information from YouTube, Flickr and Wikipedia. eMusic subscriptions offer MP3 downloads at prices ranging from 40 to 50 cents. Album pricing offers even better deals on selected albums.

About eMusic

eMusic offers music lovers and casual music fans a more immersive, authentic music experience and better prices than mass market digital music retailers. It combines award-winning editorial, a state-of-the-art recommendations system, and social media features to provide the most musical context for an enthusiastic community of music fans, record labels, and artists alike. Customers are encouraged to explore music with subscription pricing that rewards discovery at a better value than any legal competitor. eMusic also sells downloadable audio books from all major audio book publishers. Based in New York with an office in London, eMusic is available in the U.S., Canada and 26 E.U. nations. Inc. is wholly owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc.

NOTE: eMusic and the eMusic logo are either registered trademarks or trademarks of Inc. in the USA or other countries. All Rights Reserved. All other trademarks are the property of their respective owners.

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