Sony Ericsson

Sony Ericsson

September 17, 2010 06:00 ET

Emusicon Pinball Continues to Entertain Ever-Increasing Number of Facebook Users

LONDON, UNITED KINGDOM--(Marketwire - Sept. 17, 2010) - With Facebook now the most popular site for United States web users, Sony Ericsson has ensured it will be able to meet growing social media demand thanks to its free online pinball game, Emusicon Pinball.

Recent figures suggested that in the US Facebook has overtaken Google as the most popular website. Figures released by comScore suggest American internet users spent 41.1 million minutes on Facebook in August, compared to 39.8 million on Google. This is the first time the social network has overtaken Google, illustrating how important such sites are for brands aiming to utilise digital means to increase brand exposure.

Although these figures only represent American internet use, it can be assumed that worldwide statistics would reveal similar results. Facebook has witnessed unprecedented growth in recent times, with brands vying for the attention of prospective fans and customers through social networks. Gaming has also proved increasingly popular, allowing brands to approach their market in a new style with tools and applications which are themselves receiving a recent increase in users.

Sony Ericsson has managed to successfully tap into these popular markets through the incorporation of the Emusicon Pinball game to its Facebook page. This internet pinball game is a new method of fan interaction introduced by the brand. Sony Ericsson regularly uses its Facebook page to network with its fans, and Emusicon Pinball is another example of the varied communication which the brand employs to maintain consumer happiness.

Emusicon Pinball is a great example of a brand engaging with its fans in a contemporary way. Emusicon Pinball is an online pinball game constructed around its use as a social tool, allowing fans to post their high-scores to their friends to see if they can beat their score. At a time when Facebook is proving so popular, it is imperative for brands to target fans in new and inventive ways.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "With Facebook now such a dominating online force, Emusicon Pinball presents a great format to engage with social network users at a time when both social networking and online gaming are so popular. The incorporation of these different entertaining elements is clearly an idea many brands may choose to use in the near future, and we are glad to be at the forefront of these new forms of user engagement."

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