TULSA, OK--(Marketwired - Feb 20, 2014) - Enacomm, Inc., a leading provider of voice processing infrastructure, customer self-service applications and services that enable multimodal, intelligent customer interactions, today announced the hire of seasoned marketing expert David Anderson, who will serve as Vice President and Chief Marketing Officer. Anderson will fuel Enacomm's continued, industry-leading innovation in the financial and prepaid industries, driving the creation and launch of new products and intelligent analytics that give companies a proactive advantage in exceeding customer expectations.
"I am excited to work with such a technically innovative, customer-focused company," shared Anderson. "In addition to developing industry-first products and processes to help companies provide an exceptional customer service experience, we will continue to pioneer new ways to implement the latest technologies across all consumer-facing channels."
David has a rich history in marketing financial services and pioneered some of the first predictive marketing campaigns in America. He is the author of numerous marketing books that are integral parts of university library collections in the United States and around the world. Prior to joining Enacomm, David provided marketing consulting and branding services to multi-billion dollar international companies in a variety of industries. David also worked with a host of financial institutions, ranging from community and mid-sized banks to national banks, investment houses and card companies. Anderson joins Enacomm's team of subject-matter experts that has been focused on the financial industry for more than two decades and the prepaid space since 2005.
"David not only has decades of experience in marketing and branding, he intimately understands the needs of the financial and prepaid industries," commented Michael Boukadakis, founder and chief executive officer of Enacomm. "His track record speaks volumes for the value he brings to Enacomm in support of our continued and future growth in the key markets we serve -- financial, prepaid and utilities."
Anderson began his career in advertising, working his way up to senior vice president of client services for a large advertising agency. He then became vice president of sales and promotions for a national floral wire service. In 1986, he launched his own marketing firm AMSI, where he served as president. Anderson has been the recipient of numerous awards, including the Bullseye Award and more than 35 ADDY® awards over the course of his career.
With a focus on product development, marketing communications and market research, Anderson's work with Enacomm officially starts February 24th. He will be based at the company's headquarters in Tulsa, Oklahoma.
To learn more about Enacomm, go to www.enacomm.net.
Enacomm is a leading provider of voice processing infrastructure, applications and services that optimize intelligent customer interactions across all channels. It is part of a group of specialized companies focused on interactive voice and customer service solutions that has helped clients deploy customer self-service and assisted-service solutions that rapidly intake, automate and process high numbers of spoken, data or touch-tone requests since 1986. As a frontrunner in Interactive Voice Response (IVR) technology, Enacomm's customer base is made up of Fortune 50 to Fortune 2000 companies concentrated in the Prepaid/Cash Card, Financial, Health Care and Utilities industries. Enacomm has deployed more than 800 systems and processes more than 1,000,000 conversations and automated transactions every day.
Enacomm® is a registered trademark of Enacomm, Inc.