SOURCE: Enacomm, Inc.

August 15, 2013 09:00 ET

Enacomm Unveils 4Cast, CRM Application to Predict Future Customer Behavior

Unifies and Customizes Communications Across Multiple Interaction Channels to Enhance Customer Service, Retention and Brand Loyalty

TULSA, OK--(Marketwired - Aug 15, 2013) - Enacomm, Inc., a leading provider of voice processing infrastructure, applications and services that optimize customer call interactions, today unveiled 4Cast, a sophisticated customer relationship management (CRM) application that analyzes past and current user data to predict a customer's future behavior. 4Cast is a "must-have" in Enacomm's toolbox that enables businesses to create Intelligent Interactions with consumers to capitalize on touchpoints and maximize customer satisfaction. To view a video on the new offering, go to

"Customers are the most essential component of nearly every business," said Michael Boukadakis, founder and chief executive officer of Enacomm. "Enacomm makes it possible to KNOW your customers better than they know themselves so their interests can be anticipated, making it easier to market to them and serve them before they ask."

Boukadakis added, "Implementing 4Cast means customers enjoy a unique, personalized experience, every time. They feel like they're being taken care of... special."

Enacomm's 4Cast is a template for the creation of a Dynamic Decisioning Solution (DDS), which is a highly scalable enterprise-wide policy management plan that improves the customer experience across all channels. It optimizes and adapts to changing customer dynamics in real-time at the point of interaction -- regardless of where and how that interaction takes place.

To help a bank customer avoid the inconvenience of his or her prepaid debit card running out, for example, the cardholder can be addressed by name and engaged with an individualized exchange providing information on the nearest refill station when the card is running low. 

4Cast facilitates predictive marketing. It lets businesses know who their customers are, what they want, and what they're going to do. Companies now have a more effective way to manage customer communications resulting in:

  • Superior customer service
  • Increased customer retention
  • Enhanced brand loyalty
  • Reduced costs and inefficiencies, and
  • Increased revenue and profitability via cross-selling and marketing.

Consumers regularly engage with businesses via multiple interaction channels -- IVR, mobile, email, the web, via live representatives and points of sale. 4Cast unifies the experience allowing companies to know and talk to their customers seamlessly.

To find out how to get to know your customers, go to

About Enacomm
Enacomm is a leading provider of voice processing infrastructure, applications and services that optimize customer call interactions. It is part of a group of specialized companies focused on interactive voice and customer service solutions that, since 1986, has helped clients deploy customer self-service and assisted-service solutions that rapidly intake, automate and process high numbers of spoken, data or touch-tone requests. As a frontrunner in interactive voice response (IVR) technology, Enacomm's customer base is made up of Fortune 50 to Fortune 2000 companies concentrated in the Prepaid/Cash Card, Financial, Health Care and Utilities industries. Enacomm solutions are designed to be flexible, configurable, cost-effective, and can be delivered as hosted services, on-premise customer deployments, or through "on-demand" cloud-based technologies. Enacomm has deployed more than 800 systems and processes more than 1,000,000 conversations and automated transactions every day.

Enacomm® is a registered trademark of Enacomm, Inc.

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