SOURCE: Encore Brands, Inc.

Encore Brands, Inc.

February 03, 2011 09:00 ET

Encore Brands Adds to Its Outside Sales Force in CA, NV and AZ With Strada Beverages Relationship

SANTA MONICA, CA--(Marketwire - February 3, 2011) -  Encore Brands, Inc. (OTCBB: ENCB) continues the expansion of its marketing and sales capabilities with the consummation of a relationship with Strada Beverages and their top tier sales force.

Strada Beverages is a powerhouse team of over 20 sales associates covering Northern and Southern California, Arizona and Nevada. Encore set out on a mission to build an outside sales force throughout the US of over 100 people in 50 states over the next 12 months. With the Strada Beverages relationship Encore is happy to report that they are over half way to that goal.

"As part of our growth strategy, we knew we weren't going to rely on distributors alone, but we did not want to create the overhead of an inside sales force. Instead we began the task of assembling an outside sales force of hungry like-minded entrepreneurs with the skills and experience to help build this company and our brands. We are incredibly pleased with our relationship with Strada as we take the next step in our plan and with the addition of our beer brands they will be fundamental to reaching our goals," said CEO Gareth West.

"After examining the retailer and consumer response to Ecstasy Liqueur and its unique pomegranate flavor as well as Encore's aggressive business plan, which now includes imported beer with their Cermex Brewery relationship, we knew it would be a good fit for us. We are all very excited to work with Encore management and help build some outstanding brands," remarked Thomas Adams, Strada's Director of Sales

About Strada Beverages -- Strada Beverage is a California based company with a dynamic marketing and sales team calling on beer, wine and spirits accounts on and off premise in California, Nevada and Arizona.

About Encore Brands, Inc.
Encore Brands, Inc. (OTCBB: ENCB) is a Nevada Corp with offices in Santa Monica, California. The company was founded with the desire to create and acquire unique beverage brands. By leveraging a network of distributors and sales people, Encore Brands is developing its beverage portfolio including the unique 70 proof pomegranate spirit Ecstasy Brand Liqueur.

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