SOURCE: Encore Brands, Inc.

Encore Brands, Inc.

January 31, 2011 16:15 ET

Encore Brands Secures Multi Year Brand Development and Distribution Agreement With Largest Independent Brewer in Mexico

SANTA MONICA, CA--(Marketwire - January 31, 2011) - Encore Brands, Inc. and Cermex, SA have entered into a long-term development agreement to create and brew private label brands for Encore. The agreement has a multi-million dollar value over an initial three year term consisting of a distinct line of beers for distribution through Encore Brands' worldwide network. With Cermex's commitment to management and its ability to deliver Encore a complete line of premium imported beers, the company will be able to maintain its focus on marketing and sales.

Cermex, with its long history of developing and brewing premium private label beers for large retail and independent distributors, gives Encore the ability to control production costs, achieve rapid brand development of quality products and deliver competitive price points.

Leonard Moreno, Director of Operations at Cermex, stated, "We were impressed with the years of industry experience their management possesses and a get it done attitude, coupled with their attention to detail and knowledge of market trends in the global beverage arena, we feel extremely comfortable taking a long-term position in Encore Brands and this should provide improvement in our near term results."

"We are very excited about signing this agreement with Cermex, as we take another step in executing our plan of building a portfolio of premium beverage brands. Furthermore, this allows Encore Brands to hit the ground running in one of the strongest segments of the industry, the $10 billion dollar per year Import Beer market. We look forward to working with everyone at Cermex," said Gareth West, CEO of Encore Brands.

About Encore Brands, Inc.

Encore Brands, Inc. (OTCBB: ENCB) is a Nevada Corp with offices in Santa Monica, California. The company was founded with the desire to create and acquire unique beverage brands. By leveraging a network of distributors and sales people, Encore Brands is developing its beverage portfolio including the unique 70 proof pomegranate spirit Ecstasy Brand Liqueur.

About Cermex SA

Cermex, SA is located in Tecate, Mexico and exports around the world. In the U.S. and Canada its brands can be found at Retailers like Bev-Mo, Trader Joe's as well as a number of fine restaurants. Cermex, SA also produces Chili Beer and Red Pig Ale. Cermex, SA's flagship brand "Mexicali" has a history of excellence, utilizing it's nearly century old formulation (since 1923) worthy of the great brew masters.

Contact Information