SOURCE: Encore Bridal

December 04, 2007 21:12 ET

Encore Bridal -- Affordable Couture for the Fashion Savvy Bride

The Only Bridal Boutique of Its Kind in Southern California

LOS ANGELES, CA--(Marketwire - December 4, 2007) - The first of its kind in Los Angeles, Encore Bridal LLC is giving brides options when searching for the dress of their dreams. Savvy brides can now find the most elegant wedding dresses and bridal accessories within their reach at Encore Bridal's upscale resale and consignment bridal e-Boutique, New, Sample, and Nearly-New couture wedding dresses from today's most sought-after designers -- such as Monique Lhuillier, Vera Wang, Anne Barge, and Rivini -- are all discounted at 30-60% off retail price. To ensure "walk-down-the-aisle" condition, each gown is professionally cleaned and thoroughly inspected before being showcased in Encore Bridal's online boutique.

"I didn't want brides to have to sacrifice design, quality, and service for price," says owner Julie Jones, "and I felt brides should have socially conscious options when planning for their wedding day." Recycled wedding gowns, veils and headpieces are changing the color of weddings from white to green. Encore Bridal is a haven for women who care about the environment and women's issues. In addition to being a sustainable business, a portion of the profit from every sale is donated to non-profit organizations supporting cervical cancer research and education. This is something that is very personal for Miss Jones, who was recently affected by cervical cancer.

With Encore Bridal, brides-to-be can save time, sanity, and gas by purchasing their wedding gown in the comfort of their own home. A generous 7-day return policy eliminates stress if the dream dress turns out not to be so dreamy once tried on. Brides living in Southern California also have the option of viewing Encore Bridal's off-the-rack wedding gowns at bimonthly trunk shows or during private styling appointments.

Newlyweds from all over the country are invited to continue the tradition of giving by consigning their couture gowns and bridal accessories with Encore Bridal. When the wedding ends the magic doesn’t have to. Recent Brides receive top dollar for their gowns if they are no more than 3 years old (there are exceptions for classic styles), originally retailed for over $1800, and are in pristine condition. Women are passing on the love and in exchange are purchasing their favorite handbag or diamond earrings as a daily reminder of their wedding day.

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