SOURCE: Encounter Technologies, Inc.

May 19, 2010 11:50 ET

Encounter Technologies, Inc. (ENTI) Announces Update for MusicMatrix.com

NEW YORK, NY--(Marketwire - May 19, 2010) -  Encounter Technologies, Inc. (PINKSHEETS: ENTI) announces the following updates to its premiere music video site Musicmatrix.com.

  • Final creative and production of High Definition, computer animated TV commercial that will reach 44 million households a month between June-December is scheduled and will be completed on time for June 1 launch. The media buys for the targeted demographic have been executed and the stations that commercial will air on include MTV, MTV2, VH1, FUSE, BET, COMEDY CHANNEL, G4, CARTOON NETWORK, and SPIKE. Final commercial will be released for investor viewing on Musicmatrix site prior to June 1 launch.

  • Instructional "how to" video for new subscribers will be shot next week and be aired on the MusicMatrix web site ready for June 1 launch. The instructional video will be placed on the homepage of MusicMatrix.com in the featured video section. It will explain how to use all the features and functions of site and also how users can earn money in the Music Video Promoter section.

  • Additional letters of commitment have been sent to artists as potential spokespersons to the site. Each signed spokespersons will be included in their own respective advertising commercial within a six month promotional period upon execution of their respective contracts. Our advertising campaign will include numerous advertising commercials with different artists in each spot. The first launched commercial will be a High Definition graphical commercial. Each additional follow up commercial will include a different artist per advertisement. This accomplishes two things. It keeps us on schedule for our launch and also gives us enough time finish the legal process for signing the artists.

  • In addition, releases have been sent to various artists to begin shooting them for promotional "video mash ups' that are planned during the six month launch of our campaign. We will be shooting the artists with our own Camera Crew and placing the shot video for editing on our online cutting edge video editor. A user can access the MusicMatrix.com editor by becoming a Gold or Platinum member and clicking on the Go Editor link in the control panel under video player.

  • Current Music videos on the site have been turned off for final beta and load testing for June 1 launch.

  •  Due to the recent high volume of interest in the company, a weekly conference call with updates for investors will be announced shortly.

About MusicMatrix.com

On MusicMatrx.com, users are able to participate in music video editing competitions in order to win both prizes and recognition. Encounter Technologies, Inc. (ENTI) has developed a cutting edge, innovative, and simple to use platform for MusicMatrix.com which facilitates the video uploading, editing, sharing, and viewing experiences. By creating an environment which rewards both innovation and creativity, users are given the incentive to implement their own unique online marketing campaigns in order to expose a particular artist or song to populations and demographics not typically reached through standard mass campaigns.

About Encounter Technologies, Inc. (ENTI)

Encounter Technologies, Inc. provides end-to-end technology and online marketing services, including design, build, hosting, and online marketing support. We specialize in social media, video technology, and online entertainment web solutions. Encounter Technologies, Inc. utilizes their pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc., visit www.encountertech.com.

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements as a result of various factors, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.

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