SOURCE: Encounter Technologies, Inc.

September 21, 2010 09:56 ET

Encounter Technologies (PINKSHEETS: ENTI) Announces Interactive Music Video Promotion on MusicMatrix.com Reaching More Than 200,000 Music Fans

Gorilla Zoe Makes a Dramatic Entry Halloween Week With "Vampire"

NEW YORK, NY--(Marketwire - September 21, 2010) -  This Halloween, Encounter Technologies, Inc. (PINKSHEETS: ENTI) and MusicMatrix.com are set to charm music enthusiasts with Gorilla Zoe's new interactive music video promotion. The hip hop superstar will lure fans with a haunting performance of his new song, "Vampire." Gorilla Zoe brings a tremendous following to Music Matrix with 160,508 friends on My Space, 28,167 followers on Twitter, and 82,793 "people like this" on Facebook. Gorilla Zoe's video for "Echo" on Youtube received 5,860,265 views.

"The Gorilla Zoe promotion for "Vampire" capitalizes on Gorilla Zoe's strong, loyal fan base and is perfectly timed to play off of the Halloween theme. The Britto Agency will develop national publicity that will target these 200,000 fans so we expect this promotion to entice followers of Gorilla Zoe to subscribe and participate in the contest on MusicMatrix.com," states Encounter Technologies CEO Anthony Dibiase."

Gorilla Zoe reveals his Music Matrix Promotion days before Halloween to coincide with his highly anticipated, new album, "King Kong." One of the most prolific rappers today, Gorilla Zoe first saw success in notable collaborations with Yung-Joc on "Coffee Shop" and "Bottle Poppin." His first solo album, 2007's "Welcome to the Zoo," peaked at #18 on the Billboard 200. His second solo album, 2009's "Don't Feed Da Animals" featured the single "Lost" and topped the Billboard Top Rap Albums chart. This October, Gorilla Zoe heads to Japan to perform at the BMO Fest in Okinawa along with Snoop Dog, Fabolous, and Lloyd.

Music Matrix Interactive Music Video Promotions allow premium users to engage with their favorite artists. This component is unique to Music Matrix, and sets the site apart from other music video sites. The Music Matrix team shoots exclusive, custom video footage on location and also produces premiere, full-length videos for the artists. For Gorilla Zoe's promotion, premium users will draw from dynamic video footage being shot in Atlanta and New York to edit and create a music video that can compete for monetary prizes. MusicMatrix.com will reveal a sneak peek of the promotion in October.

About Encounter Technologies (ENTI)

Encounter Technologies, Inc. provides end-to-end technology and online marketing services, including design, build, hosting and online marketing support. We specialize in social media, video technology and online entertainment web solutions. Encounter Technologies, Inc. utilizes pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc. visit www.encountertech.com

About MusicMatrix.com

On MusicMatrix.com, users are able to participate in music video editing competitions in order to win both prizes and recognition. Encounter Technologies, Inc. (ENTI) has developed a cutting edge, innovative, and simple to use platform for MusicMatrix.com, which facilitates the video uploading, editing, sharing, and viewing experiences. By creating an environment which rewards both innovation and creativity, users are given the incentive to implement their own unique online marketing campaigns in order to expose a particular artist or song to populations and demographics not typically reached through standard mass campaigns.

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements as a result of various factors and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place under reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.

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