SOURCE: Endavo Media and Communications Inc.

October 27, 2005 09:45 ET

Endavo Inks Distribution Deal With David Heavener Entertainment

Under Agreement Endavo Will Leverage EnHance Platform to Create Action Cat Independent Film Community

SALT LAKE CITY, UT -- (MARKET WIRE) -- October 27, 2005 -- Endavo Media and Communications, Inc. (OTC BB: EDVO) is pleased to announce that it has executed an agreement with David Heavener Entertainment whereby Endavo will implement its EnHance solution to enable the delivery of independently produced movies and programs through Heavener's Action Cat Entertainment platform beginning December 2005. Beta testing of the new platform will begin in November.

David Heavener, award-winning filmmaker and head of David Heavener Entertainment, will introduce his new Action Cat Entertainment platform to hundreds of attendees during its upcoming "Make Your Own Hollywood" seminar. The seminar will be held Saturday, October 29, 2005 in Los Angeles, CA. During this and the upcoming American Film Market (AFM) events, Mr. Heavener will be introducing how Action Cat will enable independent filmmakers to market films through his web portals to registered broadband users, who can purchase and receive DVD-quality movies offered through the sites. Community members will be able to order movies and have them delivered directly to their desktop PCs, game consoles and TVs for viewing at their leisure. Heavener plans to offer his existing library of films on the sites and actively advertise the Action Cat communities to various target markets.

"We are glad David Heavener chose Endavo to implement his new Action Cat web communities," said Mario Pino, Vice President of Entertainment and Media. "Content owners and programmers are now beginning to see the value of Endavo's integrated digital delivery solutions and content management tools. Endavo's new products will help content owners, like David Heavener, expand their market reach and create additional revenue by leveraging existing content libraries without the high cost of building additional infrastructure."

Endavo's new EnHance solution will support Heavener's Action Cat communities by performing the following:

--  Endavo first prepares existing film library and new incoming films for
    digital delivery by converting analogue content to fully-digital format and
    then encoding the digital content for broadband delivery.
--  EnHance then "pushes" properly formatted movies and programs -
    leveraging the latest in IP-based, peer-to-peer distribution technologies -
    directly to registered subscribers' PCs and other connected devices, such
    as game consoles and televisions.
--  EnHance enables the viewing of pre-delivered, DVD quality video in
    Windows Media 9 format by users that join any of the three Action Cat
    Entertainment 'communities.'
    
"The Action Cat web communities will be among the first deployments that leverage the various and integrated distribution solutions that Endavo is making available for content owners," said Paul D. Hamm, Endavo CEO. "As our growing list of content clients, like David Heavener, deploy their niche offerings into their own expanding target markets, Endavo's revenues increase exponentially over time. It's a true value-based relationship."

"Endavo's focus on enabling our Action Cat Entertainment web portal to seamlessly promote and deliver our content to consumer desktops in a highly efficient and profitable manner appealed to us," said David Heavener, CEO of David Heavener Entertainment. "We expect significant momentum as we begin to promote and make our content available to broadband connected users over the coming months."

ABOUT DAVID HEAVENER

David Heavener is an award-winning actor, director, writer, producer, and songwriter. His career spans twenty years of directing actors such as Academy Award Winner Martin Landau, nominees Sally Kirkland and Karen Blac, Margot Kidder, Tony Curtis, Isaac Hayes and many others. After penning many Top Ten hit songs in Nashville, David made his way to Tinseltown to make it in Hollywood. He has made over thirty (30) movies, many of which air on HBO, Showtime, and the USA Network. David has also guest-starred in NBC's "Hunter" and "Days of our Lives" and has been featured in Entertainment Weekly and Dramalogue publications.

ABOUT DAVID HEAVENER ENTERTAINMENT AND ACTION CAT ENTERTAINMENT

David Heavener Entertainment is a David Heavener company formed to provide distribution and promotion of movies. Through Action Cat Entertainment, David Heavener Entertainment's movie library and other independent film libraries will be offered to broadband connected users worldwide. To view the future of David Heavener Entertainment and its Action Cat Entertainment web portal, go to www.actioncatentertainment.com and click on "Action Cat Entertainment Demo Website."

ABOUT ENDAVO

Endavo Media and Communications, Inc. operates the Endavo EcoSystem, which is a unique digital content delivery system and managed broadband network. Endavo utilizes the Internet and managed broadband connections to deliver entertainment and informative programming, such as full length DVD quality movies, to web-based communities and individual subscribers over PC, TV, and mobile devices. Endavo leverages digital content and services and managed broadband distribution to create digital commerce.

SAFE HARBOR ACT:

Statements contained in this news release, other than those identifying historical facts, constitute 'forward-looking statements' within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

Contact Information

  • For more information, please visit Endavo's website at www.endavo.com or
    contact:
    Matt Maguire
    1-866-THE-APPLE (843-2775)