SOURCE: Enderby Entertainment

Enderby Entertainment

May 19, 2011 21:13 ET

Enderby Entertainment to Begin Principal Photography in San Francisco on James Franco Indy Drama "CHERRY"

Directorial Debut for Author Stephen Elliot (Adderall Diaries) to Star James Franco (127 Hours), Heather Graham (The Hangover) and Dev Patel (Slumdog Millionaire)

LOS ANGELES, CA--(Marketwire - May 19, 2011) - Enderby Entertainment ( has announced that principal photography is to begin in June in San Francisco on its new indy drama titled Cherry. The film, produced by Liz Destro (Explicit Ills) and Enderby's Rick Dugdale (Silver Falls, Heartbreak Hill), features author Stephen Elliot (Adderall Diaries) in his directorial debut and stars: James Franco (127 Hours, Pineapple Express), Heather Graham (The Hangover), Dev Patel (Slumdog Millionaire) and Lili Taylor (Public Enemies).

Enderby's finance team led by Kim Leadford will serve as executive producer alongside Claire Severance and David Ranes.

"We're excited to be working with a great team of professionals that represent everything Enderby stands for -- a great story and a great ensemble cast that audiences can appreciate. In today's film finance climate, we're seeing more projects like this and it's great to be able to bring them to the screen with a full team philosophy, for the betterment of the film," said Rick Dugdale, who serves as CEO of Enderby Entertainment. "It is a great story from the mind of a wonderful author in Mr. Elliot, and we are thrilled to get behind him on his adventure," he added.

The story centers on a troubled 18-year-old who moves to San Francisco, where she enters the porn industry and becomes involved with a cocaine-addicted lawyer, to be played by Franco. Graham will play a former porn star-turned-director who becomes mildly obsessed with the young starlet, who has yet to be cast. Taylor will play the teen's alcoholic mother, while Patel will play the girl's best friend who's in love with her.

About Enderby Entertainment

Enderby Entertainment is a Los Angeles based Independent Production & International Film Equity Company. Its mission is to create new financial instruments with upside for investors that bring new investment to Hollywood -- by focusing on the most important part of filmmaking: The Story. Enderby Entertainment was founded by Dan Petrie, Jr. ( and Rick Dugdale (

Daniel Petrie, Jr. is co-creator, executive producer and showrunner of the new ABC series Combat Hospital, starring Elias Koteas, Michelle Borth, Deborah Kara Unger and Terry Chen for ABC and Canada's Global. The series is slated to premiere on June 21st, 2011.

Rick Dugdale recently wrapped Silver Falls. He is in pre-production on Heartbreak Hill, starring Neal McDonough (Captain America) and directed by Donald Petrie (How to Lose a Guy in 10 Days), and Stranded, slated to be directed by Daniel Petrie, Jr.

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Enderby Entertainment
18034 Ventura Blvd. Ste. 445
Encino, CA, 91316 USA
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Enderby Entertainment

Tags: movie production, James Franco, Heather Graham, Dev Patel, Lili Taylor, Stephen Elliot, Liz Destro, Rick Dugdale, Daniel Petrie, Jr., Kim Leadford, 127 Hours, Slumdog Millionaire, The Hangover, Captain America, Combat Hospital, San Francisco California.

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