SOURCE: Endicia

March 02, 2006 19:00 ET

Endicia Announces PictureItPostage™ for Mac 2.0 Universal Application

Featuring Improved Editing, iSight Integration and Discounts on Multiple Sheet Orders

PALO ALTO, CA -- (MARKET WIRE) -- March 2, 2006 -- Endicia today announced their next generation Tiger-only customized postage application, PictureItPostage for Mac V2.0. PictureItPostage lets consumers create postage using their own pictures for special mailings such as wedding and birthday invitations, holiday cards and thank you notes. PictureItPostage for Mac V2.0 seamlessly integrates with iPhoto and features iSight integration, multiple sheet discounts, and easy image editing.

“The creativity and individuality of the Mac community continues to drive innovation in Mac OS X,” said Dr. Harry Whitehouse, CEO of Endicia. “We are pleased to continue the evolution of customized postage so that our customers can take advantage of exciting new Apple hardware and software to create the most beautiful expressions in the mail.”

"The speed of our new machines and the simplicity of our Xcode tools have given Apple developers the opportunity to quickly deliver powerful Universal versions of their applications,” said Ron Okamoto, Apple’s vice president of Worldwide Developer Relations. “We’re delighted Endicia has extended PictureItPostage to take full advantage of iMac features like the integrated iSight camera and the power of our new Intel-based Macs."

Using excellent developer tools and resources from Apple meant creating PictureItPostage for Mac 2.0 was a quick and simple process. “All I had to do was open up my project in the new Xcode 2.2 and click the checkbox to build a Universal Binary,” said Aaron Tuller, Manager of Development for Endicia’s PictureItPostage. “It took longer to copy over my source code to the test machine than it did to build the application."

A Universal Application

PictureItPostage for Mac 2.0 is one of a rapidly growing number of Mac applications that can run on either the PowerPC or Intel platforms. Customers using the PowerPC can take advantage of all the new features in PictureItPostage for Mac 2.0, while those on the new Intel platform will also benefit from the speed of the Intel-based Macs. Endicia’s other product, Endicia for Mac, the only Mac OS X Internet postage solution, will also be available as a Universal Application later this quarter.

New Features and Discounts

Customizing postage with PictureItPostage for Mac is a true Mac experience. It seamlessly integrates with iPhoto, giving users an easy way to create postage from any photo in their collection. PictureItPostage for Mac also lets users snap candid shots with their iSight cameras. Users can easily edit images on their Mac to zoom, crop, rotate, and apply filters; and use a simple interface to select the orientation of the image, denomination of postage, and colors. The stamps, printed 20 to a sheet, are shipped to the customer within 6 business days.

PictureItPostage allows the customer to choose between portrait and landscape orientations for their stamps, and provides 46% more area for the customer’s image than competing services. Featuring an elegant serration design on all four sides of the stamp, and allowing customers to pick any color from their image as the background color, PictureItPostage stamps are the ultimate in personalization.

PictureItPostage for Mac V2.0 is a Tiger-only application built from the ground-up to run on Apple's latest operating system and offers customers the following benefits:

--  Integrates with iPhoto, giving customers fast access to
    their iPhoto library, including all their smart albums and
--  Allows customers to take snapshots easily from iSight
--  Allows customers to drag-and-drop images and folders of
    images from outside of iPhoto.
--  Utilizes Core Image to provide stunning photographic
--  Allows customers to apply multiple filters and drag-and-
    drop in the order they are applied.
--  Allows instant search for any photo on the customer’s
    Mac using Spotlight.
--  Sets background and font colors using the eye-dropper
    to easily pick colors from a photo.
--  Gives customers the choice of Portrait or Landscape
    formats, animating the switch from one layout to the other.
--  Allows customers to order a variety of postage
    denominations including: postcard, First Class 1 ounce,
    oversize, 2 ounce, 3 ounce, 4 ounce and Priority Mail.
--  Is built using the latest Quartz image rendering.

Endicia received authorization from the U.S. Postal Service® to begin a one year test of PictureItPostage starting on June 2, 2005. Content guidelines to meet the requirements of this test are posted in the Terms and Conditions at

This Universal application is available immediately at

About Endicia Internet Postage

Launched in 2000, Endicia ( is a leading Internet Postage service that allows users to print complete, postage-paid envelopes and labels for domestic and international mail. Endicia needs only a PC or Mac, an Internet connection, and a laser or inkjet printer -- no hardware to lease or install. The service is available at including a free 30-day trial. Endicia is offered by Envelope Manager Software, a leader in desktop mail software, with over 20 years of experience in the postal industry. The company's founders have supported essential elements of the U.S. Postal Service's nationwide automation effort. In 1989, they received the first annual U.S. Postal Service Quality Supplier Award; in 1993, Envelope Manager became the standard software for address hygiene and bar-coding at the U.S. Postal Service; and in 2004, Endicia received the U.S. Postal Service Industry Star Award.

PictureItPostage, Endicia Internet Postage, Endicia Premium, Endicia Professional, Platinum Shipper, DAZzle, DAZzle Designer, DAZzle Express, Envelope Manager, and AlphaMailer are trademarks of Envelope Manager Software. All other trademarks are the property of their respective owners.

Contact Information

  • Contact:
    Mark Delman,
    Vice President of Marketing, Endicia
    Tel. 650-321-2640 x135