Microsoft Canada Co.

Microsoft Canada Co.

December 18, 2007 10:30 ET

Ending the Year With a Bang: xRank Keeps You in the Know

Live Search users influence the rise and fall of stars with celebrity xRank

TORONTO, ONTARIO--(Marketwire - Dec. 18, 2007) - Top ten lists seem to be de rigour at year's end, with yet another search engine telling us Britney Spears was the most searched celebrity this year. Like that was a surprise. But what about next week or during the dull, dreary days of February? How will we know the all-important detail of the most searched celebrity if we have to wait until December 2008 for the annual top ten lists?

Why, xRank™ of course. Launched in beta and available now via Live.ca (http://live.ca), xRank helps you follow the fickle finger of fame. Drawing from a list of celebrities, users of Live Search determine who rises or falls in the ratings of xRank. The result is a cultural snapshot of who's hot and who's not that you can view anytime.

Starting now, Canadians can experience xRank by visiting Live.ca and searching for their favourite celeb de jour. If that celebrity is listed, they will appear first on the Live Search results page. You can get the latest intel or dirt by exploring the results of xRank and:

- Learn about celebs. Delve into a bio or scan the latest headlines.

- Track celeb trends. The history chart of xRank crunches the numbers over the past week, month, and half year.

- Explore relationships. Thumbnail photos link friends, associates, enemies and romances-sometimes all in the same person.

- Watch celebs rise and fall. Simple icons highlight how their movement is trending.

Hotter than Britney

While Britney Spears may be the top of everyone's most searchable celebrity list, you may be surprised to know whose growth in popularity surpassed the pop diva's climb to notoriety.

In French Canada, classified ad site Lespac and in English Canada the popular Webkinz site eclipsed the pop star's gains over the course of 2007. Other interesting search results of Live.ca included the universal appeal of Jessica Alba, a celebrity who has proven hot in any language. She ranked second in both French and English search gains for the year. And what popular children's characters could have bumped celebrities Katie Rees and Johnny Depp off the list of movers and shakers this year if included? That would be Dora the Explorer and Calliou.

Speaking of lists, if you still need your end-of-year top-ten fix, Live.ca can go one better. Here is a break out of celebrity over- and underachievers based on both French and English Live.ca searches. This list details those who rose and those who fell in popularity the most spectacularly this year.

Top 10 Movers & Shakers: Users of Live.ca cast their votes by searching for these social climbers throughout the year. Ranking based on a comparison of searches for celebrities from January 2007 and November 2007.



-------------------------------------------------
English Canada French Canada
-------------------------------------------------
1. Aishwarya Rai 1. Jessica Simpson
-------------------------------------------------
2. Jessica Alba 2. Jessica Alba
-------------------------------------------------
3. Britney Spears 3. Britney Spears
-------------------------------------------------
4. Alicia Keys 4. Celine Dion
-------------------------------------------------
5. Jennifer Aniston 5. Carmen Electra
-------------------------------------------------
6. Julia Roberts 6. Pamela Anderson
-------------------------------------------------
7. Jessica Simpson 7. Paris Hilton
-------------------------------------------------
8. Mariah Carey 8. Sidney Crosby
-------------------------------------------------
9. Christina Aguilera 9. Nicole Ritchie
-------------------------------------------------
10. Pamela Anderson 10. Katie Rees
-------------------------------------------------


The Bottom 10: These 10 started strong, but lost their luster for users of Live.ca by year's end:



-----------------------------------------------------
English Canada French Canada
-----------------------------------------------------
1. Tyra Banks 1. Saddam Hussein
-----------------------------------------------------
2. Ivanka Trump 2. Madonna
-----------------------------------------------------
3. Kate Middleton 3. Kate Middleton
-----------------------------------------------------
4. Elizabeth Hurley 4. Christina Aguilera
-----------------------------------------------------
5. Drew Barrymore 5. Carla Bruni
-----------------------------------------------------
6. Demi Moore 6. Drew Barrymore
-----------------------------------------------------
7. Kate Moss 7. Kate Hudson
-----------------------------------------------------
8. Nikki Cox 8. Myriam Bedard
-----------------------------------------------------
9. Penelope Cruz 9. Victoria Abril
-----------------------------------------------------
10. Vanessa Minnillo 10. Veronique Cloutier
-----------------------------------------------------


About Windows Live™ and Sympatico / MSN

Sympatico / MSN is Canada's most popular online destination, with more than 21.8 million unique visitors(i) experiencing its information and communication services each month. Offered in a strategic alliance between Bell Sympatico and Microsoft, Sympatico.MSN.ca brings together Bell Sympatico's Web content and broadband services with popular web services for MSN, including Windows Live Messenger, Windows Live Hotmail, Windows Live Spaces and Live Search. The site gives Canadians easy access to the tools and services they love to use. Bell Sympatico is Canada's leading Internet service provider and Sympatico.MSN.ca delivers exclusive content to Sympatico High Speed Internet service subscribers, while Windows Live Messenger, Windows Live Hotmail and Windows Live Spaces are the country's most used instant messaging, web-based email service and social networking services.

(i)(comScore Media Metrix, August 2007)

Contact Information