SOURCE: Wyndham Worldwide

Wyndham Worldwide

August 12, 2009 14:07 ET

Endless Vacation Rentals® Receives Award for Its YourFatChance.com Vacation Contest

PARSIPPANY, NJ--(Marketwire - August 12, 2009) - Endless Vacation Rentals (EVR), one of the Wyndham Worldwide family of brands (NYSE: WYN), has received the 2009 Search Engine Watch Award for Best Social Media Marketing Campaign for its YourFatChance.com vacation contest.

A project of Search Engine Watch, the award aims to recognize excellence as well as inspire innovation and encourage new ideas in search engine marketing. The Search Engine Watch Awards honor outstanding search marketers and vendors as judged by a panel of industry experts, including representatives from Search Engine Watch's expert columnists, the Search Engine Strategies Advisory Board and other search marketing professionals. EVR was named the recipient yesterday at the Search Engine Strategies 2009 Conference and Expo in San Jose, California.

"We are honored and excited to receive this award," said Geoff Ballotti, President and CEO of Group RCI, the parent company of EVR. "Through YourFatChance.com we were able to leverage a variety of social media channels, along with some very creative thinking, to generate awareness and enthusiasm around this fun and unique vacation contest."

To be considered for participation, submissions had to focus on the following areas:

--  Innovation in methodology and execution;
--  Achieving success goals;
--  Excellence in tactical execution; and
--  Overall approach and category relevance.
    

Geared toward generating laughter and optimism, while emphasizing the lighter side of potentially embarrassing moments, YourFatChance.com invited participants to enter their funniest bad luck story in 100 words or less. Fans created Facebook and Twitter pages about YourFatChance.com and news of the contest spread virally. From March 17-April 28, 2009, participants submitted their funny bad luck stories in hope of winning a free vacation rental from EVR. After reviewing thousands of stories, the EVR judges chose the 25 funniest entries and America voted for their favorite finalist during a six-week voting period. The final winners were announced in July: the Grand Prize winner received a one-week vacation rental plus $2,000USD in VISA® gift cards; and the First Prize winner received a one-week vacation rental. Additionally, 12 people became instant winners of a one-week vacation rental through EVR's daily online scratch-off game, and another 107 people won instant prizes.

"As one of the world's largest vacation rental providers, we were happy to give people the opportunity to have a little fun and win some great prizes through the YourFatChance.com contest," added Ballotti. "Because of the overwhelmingly positive feedback the contest received, and the great number of people that submitted their funny bad luck stories, EVR is planning to announce another contest in Fall 2009."

In June 2009, EVR also announced the launch of the Social Butterfly Network(SM), which offers travelers a fun and exciting way to save on vacation rentals worldwide by simply sharing the value of Endless Vacation Rentals with family and friends.

To be a Social Butterfly, participants can simply visit EVRentals.com and complete a short form to get a 10 percent-off VIP discount card that they then share with family and friends. When 10 trips are completed using their unique VIP discount card, the Social Butterfly will receive a $500 USD voucher, valid for one year, toward their next vacation with Endless Vacation Rentals. As a Social Butterfly, participants are among the first to learn of the latest products and promotions from Endless Vacation Rentals.

For more information about EVR or to book your next vacation, go to www.EVRentals.com.

About Endless Vacation Rentals®

Endless Vacation Rentals, one of the Wyndham Worldwide family of brands (NYSE: WYN), provides access to one of the largest collections of global vacation rentals in the industry, allowing travelers to browse from more than 200,000 accommodations. At www.EVRentals.com it's as easy and convenient to search for, view availability, and book vacation rentals as booking typical hotel accommodations online. For more information on Endless Vacation Rentals or to book a vacation rental, visit www.EVRentals.com or call 1-877-STAY-EVR (1-877-782-9387).

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