LOS ANGELES, CA--(Marketwire - Sep 8, 2011) - EndPlay, Inc™ (www.endplay.com), today announced the release of its live streaming solution for mobile, built on the EndPlay Web Content Management (WCM) Platform. The Scripps Television Station Group (Scripps) is the first EndPlay customer to deploy EndPlay's mobile live streaming solution individually across its nine distinct audience markets, enabling simulcast broadcast content and unique programming to be streamed directly to all smartphone and tablet devices.
EndPlay's mobile live streaming solution utilizes Intelligent Rendering technology to recognize specific device details such as the operating system to optimize the experience for each individual user. Working with HTML5, Flash, native device players and other appropriate protocols, the new solution delivers live streaming video regardless of form factor to nearly any smartphone or tablet in today's market. Additionally, EndPlay customers can leverage EndPlay's proprietary partner ecosystem and access industry standard Adobe Omniture analytics, allowing Scripps specific visibility into their mobile live streaming audience including demographics, engagement levels and drop off points.
"The success of our television stations is based on our ability to provide must-have information wherever and however the audience wants it," said Adam Symson, Vice President of Interactive for the television division of The E.W. Scripps Company. "EndPlay's advanced capabilities for mobile live streaming allow us to better engage our current audience while attracting new viewers for whom a mobile device is the preferred channel for live."
Powered by EndPlay, Scripps will debut the live streaming technology to each of its nine markets' smartphone and tablet applications individually throughout September. In addition to simulcasting live broadcast content, Scripps also anticipates using the mobile live streaming capabilities to debut unique content straight to its mobile users. Each market-specific application will also feature opt-in text and in-app mobile alerts, prompting users to tune in to a live stream for special content, such as severe weather warnings or breaking news. At launch, the solution will support Apple iOS, Android OS and BlackBerry OS smartphone and tablet devices. The company will roll out the technology to the following Scripps TV Group markets:
- Detroit, Mich. (WXYZ)
- Phoenix, Ariz. (KNXV)
- Tampa, Fla. (WFTS)
- Cleveland, Ohio (WEWS)
- Baltimore, Md. (WMAR)
- Kansas City, Mo. (KSHB)
- Cincinnati, Ohio (WCPO)
- West Palm Beach, Fla. (WPTV)
- Tulsa, Okla. (KJRH)
"EndPlay is committed to pioneering innovative and cost-effective media and WCM technologies for our clients, as demonstrated by our mobile live streaming solution," said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President, EndPlay. "By providing unique content to Scripps' audiences via the mobile device, Scripps exemplifies the caliber of forward-thinking media brands EndPlay is dedicated to aiding in their strategic content, Web and technology efforts."
EndPlay's cloud-based WCM platform services a rapidly-growing client roster of companies across media and entertainment/education spaces as well as CPG/retailers. The EndPlay WCM platform integrates, automates and intelligently delivers audio, video, text and rich media across brand websites and to virtually any end-user device. Coupled with an open, extensible architecture and rich partner ecosystem, EndPlay's WCM platform offers brands entirely new ways to monetize and engage with their customers.
About EndPlay
EndPlay is a leading SaaS provider of Web Content Management (WCM) solutions to enterprise clients in media, entertainment/education and consumer packaged goods. The company's 'Intelligent Rendering' technology is at the core of its evolving architecture and platform. EndPlay serves over 750 million page views per month on average, making it one of the top 7 media properties and top 50 web properties in the U.S. based on traffic volume. In the media marketplace, EndPlay's clients access local markets with 53% of U.S. households, reaching an unduplicated 15% of the U.S. Internet population and operating in 15 of the top 20 Designated Market Areas (DMAs) in the U.S.
EndPlay delivers 24x7 customer service and is expanding its geographic reach into Europe and Asia. All EndPlay employees -- the associates -- have been certified to ensure that they meet its rigorous standards of customer service. The certification process will extend to its partners and clients to help them achieve their business goals. EndPlay is headquartered in Los Angeles, with regional offices in Florida and New Jersey. For more information, visit www.endplay.com.
About The E.W. Scripps Company
The E.W. Scripps Company is a diverse media enterprise with interests in television stations, newspapers, local news and information Web sites, and syndication of news features and comics. For a full listing of Scripps media companies and their associated Web sites, visit http://www.scripps.com/.
EndPlay, the EndPlay logo and Your Content. Intelligently Rendered. are trademarks of EndPlay, Inc.
Contact Information:
Media Contacts:
Alan Cooper or Jesse Odell
endplay@launchsquad.com
415-625-8555