December 15, 2011 12:00 ET

EndPlay Delivers Live Streaming Solution for Fisher Communications

Leading Media Company Partners With EndPlay to Monetize Desktop and Mobile Video and Live Streamed Content

LOS ANGELES, CA--(Marketwire - Dec 15, 2011) - EndPlay, Inc., a leading SaaS provider of Web Content Management (WCM) solutions, today announced that Fisher Communications, Inc. (NASDAQ: FSCI) (Fisher), a leader in local media innovation, will implement EndPlay's live streaming solution for desktop and mobile, built on the EndPlay Web Content Management (WCM) Platform. Fisher is a new EndPlay client and the second customer to deploy EndPlay's mobile live streaming solution. Fisher will deploy the solution in the Seattle market, enabling simulcast broadcast content to be streamed directly to all smartphone and tablet devices as well as desktops.

Unique to the partnership, EndPlay will work with Fisher to deploy pre-roll and in-stream mid-roll advertising and other monetization opportunities within live-streamed video, a first for the Seattle-based communications company. Fisher turned to EndPlay to take its live stream to mobile devices and help generate new revenue prospects. The media company will debut the live streaming technology in early 2012 via its website, broadcasting live feeds from its KOMO TV studio. At launch, the solution will support Apple iOS, Android OS and BlackBerry OS smartphone and tablet devices.

"We've partnered with EndPlay for their deep and comprehensive knowledge of broadcasters' unique challenges. EndPlay has created a solution that will allow us to efficiently leverage our content more successfully. Their commitment to continually improving and simplifying workflow makes them the ideal partner to work with our stations to further monetize our digital assets," said Randa Minkarah, Senior Vice President of Revenue and Business Development, Fisher Communications, Inc. "With our stations commanding some of the largest audiences in the Pacific Northwest on-air and on-line, it's imperative for us to continue innovating with mobile and live video to better serve our audiences and our advertisers."

EndPlay's mobile live streaming solution utilizes Intelligent Rendering technology to recognize specific device details such as the operating system and available bandwidth to optimize the experience for each individual user. Working with HTML5, Flash, native device players and other protocols, along with variable bitrate detection, EndPlay's live streaming solution delivers the best possible quality video to nearly any smartphone or tablet in today's market. Additionally, EndPlay customers can leverage EndPlay's proprietary partner ecosystem and access industry standard Adobe Omniture analytics, allowing customers specific visibility into their mobile live streaming audience including demographics, engagement levels and drop off points.

"Fisher exemplifies what today's media companies need to be thinking about and executing on -- monetizing audiences not just through ad placement, but by reaching them across new channels and devices to increase viewership and introduce new revenue opportunities," said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President, EndPlay. "Thanks to our platform's open architecture and backend, EndPlay is uniquely suited to partner with companies like Fisher -- working with multiple vendors and technologies to bring an entirely new way of delivering content to their current audience and core markets."

To learn more about EndPlay's Live Streaming Solution and other Web Content Management capabilities, please visit

About EndPlay

EndPlay is a leading SaaS provider of Web Content Management (WCM) solutions to enterprise clients in media, entertainment/education and consumer packaged goods. The company's 'Intelligent Rendering' technology is at the core of its evolving architecture and platform. EndPlay serves over 750 million page views per month on average, making it one of the top 7 media properties and top 50 Web properties in the U.S. based on traffic volume. In the media marketplace, EndPlay's clients access local markets with 53% of U.S. households, reaching an unduplicated 15% of the U.S. Internet population and operating in 15 of the top 20 Designated Market Areas (DMAs) in the U.S.

EndPlay delivers 24/7 customer service and is expanding its geographic reach into Europe and Asia. All EndPlay employees -- the associates -- have been certified to ensure that they meet its rigorous standards of customer service. The certification process will extend to its partners and clients to help them achieve their business goals. EndPlay is headquartered in Los Angeles, with regional offices in Florida and New Jersey. For more information, visit

About Fisher Communications

Fisher Communications (FSCI) is an innovative local media company with television, radio, internet and mobile operations throughout the western United States. Fisher operates 18 television stations, which include network affiliations with ABC, CBS, FOX, Univision and CW that reach 3.5% of U.S. television households, and three radio stations targeting a full range of audience demographics. Fisher Interactive produces more than 125 local and hyper-local websites and delivers comprehensive multiplatform advertising solutions to local businesses. The Company is headquartered at Fisher Plaza, a 300,000 square foot media, telecommunications and data center facility in Seattle, WA. More information about Fisher Communications, Inc. is available at

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