SOURCE: Endtone


October 06, 2009 08:30 ET

Endtone Announces Availability of Disconnect Tones on BlackBerry App World

WASHINGTON, DC--(Marketwire - October 6, 2009) - Endtone, a global mobile content technology company with headquarters in Washington, D.C., today announced that its disconnect tone application for BlackBerry® smartphones is now available on BlackBerry App World™.

Similar in many ways to ubiquitous ringtones, Endtone's disconnect tone application alerts wireless users when phone calls are over -- or when calls are unintentionally dropped by communication networks. Endtone's disconnect tone application transforms the end of calls into entertaining and useful events.

"As a BlackBerry ISV Alliance Program member, we are thrilled to offer our disconnect tone application on BlackBerry App World," said Jack Milby, Endtone's Vice President of Sales and Marketing. "Support for the BlackBerry platform is another step toward our goal of capturing part of the $2.9 billion USD disconnect tone market."

Benefits for Endtone disconnect tone users include:

  • User Experience: users know exactly when calls end or calls drop, removing "Hello? Are we still connected? Hello?" from user conversations and dramatically improving wireless user experiences
  • Cost Savings: protected from unintended wireless usage, users save money and valuable cellular minutes
  • Safety: while driving or multitasking, users are safer because they no longer need to visually inspect phone displays to confirm call terminations or call drops
  • Personalization: an affordable option for customizing phones and expressing user preferences
  • Fun: similar to ringtones, disconnect tones are a great way to transform mundane tasks into enjoyable, entertaining and engaging events.

The market for Endtone disconnect tones includes:

  • Tweens -- who are constantly looking for affordable, unique and easy ways to personalize their wireless phones
  • Businesspeople -- who benefit from the productivity and safety advantages of knowing with certainty when calls end
  • All mobile users -- who are concerned with improving the overall wireless experience, conserving minutes, saving money, increasing their phones' usefulness, and making the end of calls as interesting as the beginnings.

"Selling and marketing music is about exposure to the audience on every level possible," said Rodney Shealey, Vice President of Promotions at Island Def Jam Music Group. "As the music industry continues to explore the possibilities of digital formats, Endtone's disconnect tones just seem to fit right in line with the ringtone and ringbacks in helping expose music to a greater size audience."

To download and purchase Endtone's disconnect tone application right from your BlackBerry smartphone visit BlackBerry App World ( and search: "endtone" or "disconnect tone," or go directly to:

To view a demonstration of Endtone's disconnect tone:

About Endtone

Endtone, a global mobile content technology company with headquarters in Washington, D.C., licenses unique wireless content products to device manufacturers, wireless carriers, aggregators, and content owners. Endtone's patent pending disconnect tone application is Endtone's flagship product and transforms the end of calls into entertaining and useful events. Endtone is a member of the BlackBerry Alliance Program.

For more information, visit

"Endtone" and "the end is hear" are trademarks of Endtone, LLC. All rights reserved.

Endtone's disconnect tones are patent pending in the United States and around the globe.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

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