SOURCE: Energy & Engine Technology Corporation

November 15, 2005 11:26 ET

Energy & Engine Technology Corporation Announces Marketing Activities for 2006

PLANO, TX -- (MARKET WIRE) -- November 15, 2005 -- Energy & Engine Technology Corporation (OTC BB: EENT), a leading developer of auxiliary power generators for the long haul trucking industry, today announced its 2006 marketing plan to increase product awareness and sales of its AXP 1000 product. The focal point is a year long contract to be the only double platinum sponsor for the 10th Anniversary 2006 Truck It Records Tour, starring Joey Holiday and T.C. Bush, which is a year long tour (including 80 free driver appreciation concerts) of the country music performers at trucking events nationwide with tens of thousands of attendees expected. This sponsorship provides EENT with direct and consistent access to potential product purchasers and a wide audience with product awareness. In conjunction with the Tour, EENT will be commencing a three month engagement with XM Radio with ad spots voiced by Holiday and Bush endorsing the product broadcast at popular listening times. XM Radio has over 752,400 truckers listening each week.

EENT had also provided an AXP 1000 for the 2005 Tour, which worked well throughout the Tour. In fact, Mr. Holiday commented: "The AXP 1000 was a vital part of our 2005 tour season. Not only did it provide us with heat and air conditioning in our tractor, it saved us money on diesel and maintenance since we no longer had to idle our engine. Instead of using a gallon of diesel an hour we were using less than two gallons for every 10 hours we ran this system." Mr. Holiday further discussed the affiliation with EENT for the 2006 Tour: "We are so excited about the benefits that this unit offers that we have signed an exclusive contract with AXP 1000. You will only see this unit being used during our 2006 tour season. We highly recommend using the AXP 1000 to stop idling your engine and save money today."

In discussing the new marketing plans, EENT's CEO, Will McAndrew, stated: "In 2005, we introduced the trucking public to our product, and the success of the response was well beyond our expectations, and in 2006, we will through our marketing efforts convince the trucking public that our product is the only comprehensive solution worthy of meeting their anti idling and cab comfort needs. We are also very excited about the relationship with Joey Holiday and T.C. Bush - having entertainers so popular with truckers behind our product is sure to provide a tremendous boost to our marketing efforts."

About EENT

EENT (http://www.eent.net), headquartered in Plano, Texas, develops and markets power generation products for the long haul trucking industry and heating and air conditioning systems for the long haul trucking and marine industries. The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this communication (as well as information included in oral statements or other written statements made or to be made by EENT) contains statements that are "forward-looking," as defined in Section 21E of the Securities Exchange Act, such as statements relating to the future anticipated direction of the high technology and energy industries, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth and potential contracts. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of EENT. These risks and uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing management, financial activities, domestic and global economic conditions, changes in federal or state tax laws and market competition factors. These and other factors, which could cause actual results to differ materially, are discussed in more detail in EENT's filings with the Securities and Exchange Commission. Projected revenues are based upon projected unit sales at historical average per unit sales prices. Average per unit sales prices may be affected by changes in the mix of purchasers between individual owner operators and fleets/dealers. Preliminary numbers may change upon verification by internal accounting procedures. Information regarding third parties, in paragraphs labeled "About" a third party, is provided by those parties, and EENT has relied upon those parties as to the veracity and completeness of such statements.

Contact Information

  • Contact:
    Energy & Engine Technology Corporation, Plano
    Will McAndrew
    972-732-6360
    http://www.eent.net