Impact Society

Impact Society

February 20, 2013 15:27 ET

Energy Sector Leaders Challenge Peers to Address Need for Skilled Workers

- Jim Gray Chairs Campaign -

CALGARY, ALBERTA--(Marketwire - Feb. 20, 2013) - Business leaders from Calgary's energy sector are calling on their peers to address the need for skilled workers by participating in a campaign to help students develop personality traits essential for business success over the coming decades. More than technical know-how, these qualities include creativity, leadership, integrity, commitment, and cooperation - positive character traits that improve overall job performance, create positive work environments, and boost bottom lines. The campaign - called IGnitiative - will be chaired by energy sector leader Jim Gray - and includes corporate partners representing pipeline producers, operating, and service companies. The partnership has generated $500,000 in donations so far, with the goal of reaching $1 million. Media partners include JuneWarren Nickle's Energy Group, CTV/Bell Media, and The Calgary Herald.

Funds will be directed toward the campaign's nonprofit partner, Impact Society, which delivers programs that build positive character traits in young people, and also supports parents and teachers. Programming will be directed toward Alberta schools, First Nations communities, and young offender programs.

"Two of the biggest issues facing our sector are the need for talent, and aging Boomers," says Regan Davis, CEO of STEP Energy Services, and one of Business in Calgary's Leaders of Tomorrow. "The best way to find workers with the skills every business needs - and we're talking about emotional intelligence as well as technical skill - is to nurture those traits in young people at an early age," said Davis, who is also a member of Impact Society's Board.

"This group is showing proactive leadership on a critical sector-wide issue," says Douglas Freel, Senior Vice-President and Director of ARC Financial, and Chairman of Impact Society's Board. "But we need our peers to step up and join us so that we can make a significant impact on something that threatens our long term profitability and global competitiveness. The IGnitiative campaign is focused on stimulating a more positive pool of talent, and inspiring the sector as a whole to take up this cause."

Chairing the campaign is respected business and community leader Jim Gray, who, for the past six decades, has focused much of his energy on investing in children and families - primarily through education. "Nurturing and encouraging confidence and character in our next generation of young people will help build our businesses sector and protect our quality of life," Gray said. "I strongly believe that if we don't protect our quality of life, we'll be in danger of losing it. This issue is everyone's responsibility."

As part of the campaign, on April 19th, 2013, Impact Society will present its eighth annual Night of Impact, a celebration for the many businesses, educators, and other partners who have become a vital part of the Impact Society movement. This year's gala theme is a Night at the Prom - which encourages attendees to tell us what they wish they knew as teens that they know now. The gala promises to be one of the most engaging, fun filled and memorable nights of the year. Impact Society is a leader in strength-based training for students, teachers and parents. Based in Calgary, but with national reach, the organization has reached 150,000 young people across Canada since 1993.

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