SOURCE: MarketLive, Inc.

MarketLive, Inc.

April 20, 2015 08:15 ET

Enesco to Launch Five Websites on MarketLive E-Commerce Platform to Support Specialty Gifts Merchants and Consumers

'MarketLive Implement Partner' DEPlabs Deploys B2B Websites for Department 56, Enesco Gift and Gund

PETALUMA, CA--(Marketwired - Apr 20, 2015) - MarketLive, the leading e-commerce technology platform for fast-growing merchants, announced today that Enesco, LLC, global manufacturer and distributor, plans to launch five new and revamped websites to support its business to business customers and the company's most recognizable brands. Enesco's newly re-launched commerce sites include Department 56, Enesco Gifts and Gund brands -- all to be positioned on MarketLive's award-winning commerce technology platform.

Enesco selected MarketLive's commerce platform for specific website features such as unique customer discounting and pricing, customer-driven product groupings, shipping of multiple brands in one order, easy re-ordering, dynamic search, and many other features that can be implemented and centrally managed for both B2B and B2C commerce websites -- providing an integrated experience for business customers, sales support and brand enthusiasts.

"Our company recognized that as our markets and customers have evolved, we needed to use the e-channel more effectively to keep, grow, and attract new customers," said Pam Schechtman, Vice President of Enesco Corporate E-Channel. "Our project was complex: create one site, selling over 12,000 SKUs across three brands to 20,000 retailers. We needed to modernize our commerce experience choosing to look, feel and function more B2C than traditional B2B while allowing our customers to shop across our entire family of brands. Working with MarketLive provided the Enesco family of brands efficiencies with a centralized platform and powerful administration tools to sell more products faster, easier and more effectively. We were able to use out-of-box features but by working together, MarketLive gave us the ability to custom tailor solutions specific to our own business needs. All of the ground work and functionality this team completed to support our new B2B site helps expedite our B2C efforts, also partnered with MarketLive. We feel our new B2B site makes it fast, easy and effective to do business with us and our customers are delighted, plus we have the ability to scale quickly."

Enesco and MarketLive partnered with DEPlabs to implement and manage the five commerce projects. DEPlabs is a premier MarketLive Implement Partner, and was chosen because of its deep experience in e-commerce development and their expertise at integrating third-party systems into MarketLive's commerce platform.

"MarketLive's platform provides Enesco's unique brand divisions the flexibility and extensibility they need to easily and quickly adapt their multiple online businesses to the ever changing needs of their distinct B2B and B2C markets while providing secure, reliable, industry standard integrations with their different backend systems," said John Fandel, CEO of DEPlabs. "All B2B and B2C sites now employ the leading industry standards for responsive design so their customers have a consistent experience when accessing an Enesco site from any device."

"These five Enesco websites showcase our latest developments in our commerce technology, and we appreciate the trust that Enesco has shown by placing their top brands on our platform," said Ken Burke. "Moreover, DEPlabs has been a trusted partner with MarketLive and their skill and creativity shown in these deployments represents our best-in-class technology."

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About Enesco
Enesco, LLC is a global leader in the giftware, and home and garden décor industries. Serving more than 44,000 customers worldwide, Enesco distributes products to a wide variety of specialty card and gift retailers, home décor boutiques, as well as mass-market chains and direct mail retailers. Enesco's Global Headquarters is located in Itasca, Illinois. With subsidiaries in the United Kingdom, France, Canada and Hong Kong, Enesco serves markets operating in Europe, the Americas, Canada, Australia and Asia.

The Company's product lines include some of the world's most recognizable brands, including, but not limited to: Bea's Wees, Britto for Coca-Cola®, Charming Tails®, Couture de Force, Department 56®, Disney®, Disney Britto, Disney Traditions, Flourish®, Foundations®, Gregg Gift Company®, Gund®, Heart of Christmas, Heartwood Creek® by Jim Shore, Homefront Girl®, kimmidoll®, Grand Jester Studios, Lilliput Lane, Our Name is Mud®, Peanuts by Jim Shore, Really Great News, Rudolph the Red-Nosed Reindeer®, Rudolph Traditions, Santoro's gorjuss, Stacey Yacula®, Suzy Toronto, The Wizard of Oz by Jim Shore and Wild About Words

For more information about Enesco LLC, visit the corporate website at enesco.com

About DEPlabs
DEPlabs is a certified premier MarketLive Implementation and Co-Development partner. DEPlabs delivers modules for B2B, Visual Merchandising, Data-Feed Management, Content Marketing, Social, and Mobile Optimization. Other valuable DEPlabs services include Full Site Redesigns, Product Detail Page redesigns, User-Experience Development, Custom Feature Development, and Integrations with over 120 Third-Party Systems including Tealium, Power Reviews, and Social Annex.

About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

For more information, visit www.marketlive.com.

Contact Information

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