SOURCE: BulletinHealthcare


June 24, 2013 13:00 ET

eNewsBriefing Responsive eMail Design (RED) Benefits Physicians and Brand Advertisers

PARSIPPANY, NJ--(Marketwired - June 24, 2013) - BulletinHealthcare is leveraging the very latest in Responsive eMail Design (RED) to ensure that its daily eNewsBriefings to 510,000 physicians (and other HCPs) in 24 leading medical associations are displayed optimally and seamlessly on desktops, tablets and smartphones.

According to Manhattan Research's latest survey, 95% of physicians own a smartphone, and tablet adoption is now at 72%. BulletinHealthcare also has seen significant growth in smartphone and tablet use among physicians throughout the last year. Today, more than 57% of eNewsBriefing opens are on mobile devices and tablets, up from 47% one year ago. Desktop usage is still going strong as well according to an American Medical News survey to 1,200 MDs -- especially for practice management tasks, ePrescribing and EHR access.

With multi-platform usage the norm, RED allows the valuable content of the eNewsBriefing to display full width on desktops while adjusting automatically to a more linear and scrollable format on different types of mobile devices and tablets. Although crucial for continued high physician readership of the eNewsBriefings, it is a boon for Pharma brand advertisers as well: There is rarely a worry about proper viewing of the message and brand benefits or the proper communication of Important Safety Information (ISI).

Jim McDonough, BulletinHealthcare Director of Marketing, noted that "While physicians' mobile device adoption is very strong, their impatience with a less-than-stellar user experience is legendary. RED ensures that your brand communications are where your target physicians are during their busy day -- regardless of platform."    

About BulletinHeathcare: BulletinHealthcare partners with 24 leading medical associations and the Cleveland Clinic to provide daily, specialty-specific content and news aggregation to more than 500,000 physicians and other healthcare professionals. Its parent company, Bulletin Intelligence, provides daily eNews intelligence to top officials in the White House, including the President of the United States, as well as members of the Senate, the FDA, HHS, and Fortune 500 CEOs. Advertise with BulletinHealthcare and reach your target physicians today.

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