SOURCE: Engage Mobility

October 01, 2013 07:00 ET

Engage Mobility Provides Geo-Targeted Mobile Advertising at Pivotal Time for Retailers

One of Three Dollars Spent on Mobile Advertising Now Goes to Location-Targeted Advertisements

ORLANDO, FL--(Marketwired - Oct 1, 2013) - Engage Mobility, Inc. (OTCQB: ENGA), a provider of mobile marketing technologies and solutions, has implemented location-based mobile marketing using geo-fencing and geo-targeting to help businesses effectively reach viable customers. This propriety platform, aptly named the Mobile Engagement System™, enables focused outreach to hyper-local consumers based both on their proximity to a retail location, and their relevancy by time, interests and demographic. The results of these types of platforms have created a major shift in how marketing dollars are spent, as BIA/Kelsey forecasts that one of three dollars spent on mobile advertising now goes to location-targeted advertisements, a figure expected to grow to nearly one-half by 2017.

The geo-fencing and geo-targeting features of the Mobile Engagement System allow businesses to send the most relevant messages, real time promotions and push notifications to potential customers based on their exact location. Engage sets up a virtual boundary in a real world area. When consumers enter this area, businesses can engage with them in the highly valuable mobile environment by delivering content that is contextually relevant to the audience. Through the mobile device, there is a massive amount of data generated by each mobile user, and Engage can use this information to improve the sales experience for the customer while increasing the customer base for the business.

Location-based advertising has proven its ability to match consumers with relevant products. According to report by Deloitte, shoppers using a smartphone are 14% more likely than non-smartphone shoppers to convert in-store. This impressive conversion rate is significantly higher than those found with non-localized advertising, supporting the case that location data is crucial for marketers to connect with consumers.

Industry giants are also investing in geo-fencing. At Google's 2013 I/O event, the tech behemoth announced three location services APIs that would enable retailers to target customers with special offers and messages based on their proximity. Engage's unique offering can transform the economics of mobile marketing for businesses through its user-based pricing model. This business model eliminates economic barriers for companies to engage in mobile marketing. Clients pay Engage a monthly user fee based on the number of mobile customers "engaged" each month. Small businesses can get started with as little as $99 per month with no setup fee. As the user base grows exponentially, Engage can offer additional services to business clients including tapping into its database of over 40 million deliverable consumers and businesses.

James Byrd, CEO of Engage, explained, "Engage offers mobile marketers the ability to target those who have the best chance of being real customers, leveraging powerful engagement tools for the benefit of both parties. The Mobile Engagement System presents a unique way to reach consumers as they move about their day, driving relevancy and reducing waste in a marketing campaign. With this technology you have a huge competitive advantage to entice your users to engage with your business and come into your establishment. More importantly, you can track how your users interact with our backend data platform, which can lead to repeat, and new, customers."

The Company's Mobile Engagement System deploys cutting edge tools such as geo-targeting and geo-fencing, but also incorporates social insights, loyalty, sharing and rewards programs, as well as real time robust analytics. Engage brings business logos and printed images to life on the user's mobile device through a mobile augmented reality app.

About Engage Mobility, Inc.
Engage Mobility, Inc. (OTCQB: ENGA) is a provider of mobile marketing technologies and solutions that help businesses acquire new customers and keep existing customers engaged. Augmented reality content, mobile coupons, push notifications, geo-targeting and loyalty rewards programs are all used to build brand loyalty. The Company's pricing model enables businesses of every size to realize a superior return on their mobile marketing dollar. Gartner Group forecasts $21 billion will be spent on mobile ads by 2015. The Mobile Engagement System® is a proprietary technology that delivers a value-added service to the consumer and corporate customers. The system integrates a cutting-edge augmented reality app with a proprietary cloud-based video delivery system, a mobile CRM, Dynamic Data® delivery system, and access to Engage's substantial database of over 40 million consumers and businesses. Engage operates from offices in Orlando, Kansas City and Salt Lake City.

Disclaimer Regarding Forward Looking Statements
Any statements contained herein that are not historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are made subject to certain risks and uncertainties, which could cause actual results to differ materially from those presented. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only to the date such information was released. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after release of this information.

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