SOURCE: Engage121, Inc.

Engage121, Inc.

March 21, 2011 17:37 ET

Engage121 Adds "FANlets" to Their Social CRM Solution

Fan Engagement Options Work With Subscribers' Facebook Fan Pages to Build and Retain Brand Loyalty

NORWALK, CT--(Marketwire - March 21, 2011) - Engage121, Inc., a software firm specializing in customer relationship management through social media, announces new "FANlet" functionality in its suite of Engage121 social CRM applications.

FANlets work with the client's Facebook® fan pages, and provide a broad range of fan engagement opportunities for users of all versions of the Engage121 application. Through an intuitive user interface, Engage121 subscribers may now create and post polls, collect demographic data and contact information, organize events and even take advantage of Facebook's new e-commerce possibilities.

"Our clients will now be able to interact with their Facebook fans through Engage121 in exciting new ways, limited only by their imaginations," says Jon Victor, CEO of Engage121, Inc. "A key benefit of our new FANlets is that they make it easy for our clients to keep Facebook content fresh, relevant and fun -- eliminating the need to access scarce technical resources."

FANlets today include:

  • Surveys: Surveys allow businesses to engage fans with fun polls -- including visual polls -- about their preferences. And, the fans' responses appear in their own newstreams, potentially drawing more fans to the Engage121 client's site.

  • Gifts: With the Gift FANlet, Engage121 clients can reward fans with coupons, advice, updates, offers, etc., that post directly to their fan's Facebook wall -- where their fans can easily share them with their friends.

  • Commerce: Engage121 clients can take advantage of Facebook Shopping with the Engage121 Commerce FANlet.

  • Connections: With the Connections FANlet, Engage121 clients can create a mailing list by asking fans to register for an event or offer. Or, clients can post a YouTube product demo or other video directly to their FANlet page. Videos open and play inside of the client's Facebook FANlet page.

  • Events: The Engage121 Event FANlet makes it easy for an Engage121 subscriber to publicize an event to its fans -- and for its fans to spread the word.

All of the FANlet options are integrated with Engage121's Library and permissioning features. For Enterprise edition subscribers, this means that corporate users can provide approved, branded messaging and images -- and even complete FANlets -- to local outlets that enable fan engagement at a very local level.

"Our FANlet tools are simply another way for our Engage121 subscribers to reach new customers, reward loyal fans and continually provide relevant localized content to their existing customers directly or through their local outlets," says Victor. "We'll continue to keep pace with the latest developments in Facebook and other social platforms to ensure that our Engage121 clients always have the latest and greatest customer engagement tools at their fingertips."

About Engage121, Inc.
For more than 10 years, Engage121, Inc. has provided communication services to over one thousand national franchisors, dealerships, direct sellers, and other communications professionals. The Engage121 application is the clear leader in delivering customer relationship management through the social media to national brands with local sales locations. The company continues to provide communications professionals its other, highly regarded communications tools, including Grassroots PR, MediaQ, MatchPoint and AP Planner. The MediaQ media monitoring application was the primary source of analysis to the primary participants in the recent Gulf of Mexico oil disaster, and its GrassrootsPR application provides local news distribution services to over one hundred thousand local businesses. For more information, please visit