SOURCE: Engage121, Inc.

Engage121, Inc.

September 27, 2011 09:30 ET

Engage121 Launches Agency Edition -- Social Media Management Software

Interface Ideal for Multi-Brand Account Management

NORWALK, CT--(Marketwire - Sep 27, 2011) - Engage121, Inc. announces the launch of the Agency Edition, the latest version of its social media management software, which is designed to help agencies work more efficiently with their global clients to harness the power of social media.

The latest edition is uniquely designed for agencies that manage social media for multiple brands and accounts. With the Engage121 Agency Edition, social media agencies can:

  • Manage the internal workflow process of agency employees
  • Assign individual agency employees to work on specific client accounts
  • Allow or restrict each employee to conduct specific activities
  • Delegate tasks to other teammates and confirm completion of work
  • Involve the agency's client contact in the workflow process as needed

The Agency Edition includes a Multi-Brand Dashboard that enables an agency employee to easily and consistently work on several different client accounts. Teams of users can be formed for specific accounts or divisions. Standardized Roles can be defined and assigned as well.

Engage121's CEO Jon Victor said, "While we have always had many agency clients that use our existing Enterprise and Corporate versions, this new edition is specifically tailored for the agency sector. Its features were designed for our agency clients that manage complex social programs for multiple global brands. An account team or manager can easily keep connections, workflows and conversations separate by brand and thus manage accounts with ease and efficiency."

The Agency Edition also offers the same powerful capabilities in Engage121's core application -- the ability to monitor across the entire social web, real-time one-to-one engagement, deep analytics and rich content deployment features. Further, agencies who are tasked with brand protection can avoid mishaps through functionality such as permissions, archiving, auto-engagement that mitigate risks and offer compliance and control. The application also offers the ability to publish in multiple languages.

For more than a decade, Engage121, Inc. has been working with global brands and organizations with multiple locations to address their communications needs. From that experience, the company created the most comprehensive social media management software solution available. In addition to the Agency Edition, the company offers Enterprise, Corporate, Small Business and Outlet Editions. For more information, please contact

About Engage 121, Inc.
Founded in 1998, Engage121, Inc. offers the most comprehensive social media management solution for global brands, agencies and organizations with local sales outlets. Its flagship product, Engage121, enables organizations to monitor, evaluate and respond in real time to social media activity across the widest range of platforms, including but not limited to Facebook, Twitter, and YouTube, as well as consumer review sites and blogs. Engage121 also allows content deployment in a centralized, controlled and compliant manner. For more than a decade, the company has provided a suite of media and communications services to over 1,000 businesses and organizations and brings this wealth of experience to its social media clients. For more information, please visit