NORWALK, CT--(Marketwire - February 7, 2011) - Engage121, provider of the leading social media application for franchise companies and national brands with a local sales presence, announced today that the company's Executive Vice President Jack Serpa will speak in a panel discussion titled "National Brand Voices and Hyper Local Audiences: What is Engagement?" during Social Media Week in New York City.
Mr. Serpa will share insights from Engage121's work with national brands like Century21, Curves International, and Learning Express on how social media can improve customer relations management (Social CRM) and achieve tangible business objectives.
Social Media Week, scheduled from February 7th - February 11th, is a combination of over 200 speaking and networking events occurring simultaneously in nine different cities including New York, San Francisco, London, Paris, São Paulo, Istanbul, and more. Throughout Social Media Week, marketers, agency executives, social media experts, and interactive industry practitioners congregate in person and online to share ideas and experiences on the current state of "social" in an effort to improve their understanding of the medium and ultimately improve their businesses.
The panel discussion will be held at 12 noon at 101 Fifth Avenue, New York, NY 10001 in the offices of The Morris + King Company, a public relations agency and media partner for Social Media Week. Panel participants include representatives from Mashable.com, Buddy Media, 2tor, Inc and Learning Express.
Speakers:
- Moderator: Meghan Peters, Mashable
- Jack Serpa: Executive Vice President, Engage121
- Ariel Faulkner: Communications Director & Marketing Manager, Learning Express
- Joe Ciarallo: Director of Communications, Buddy Media & Contributing Editor, PRNewser
- Alexa Scordato: Community Manager, 2tor, Inc.
Panel Description:
National brands have to communicate with their customers in the places where the customers spend their time. Hence, the race is on to "engage" with audiences on Facebook, Twitter, review sites and more. But how do large companies speak directly to consumers in hundreds and, sometimes, thousands of different markets/geographies and keep their messages relevant? How do large chains and especially franchise systems confront this challenge -- a problem which is amplified by independent ownership of individual stores? How are companies with large distribution networks listening, speaking and balancing national brand messages with hyperlocal communications that speak directly to customers? How are companies measuring engagement, success and ROI? The panel of experts -- all of whom confront these challenges daily -- will explore what's coming next in the national vs. hyperlocal evolution of social media.
About Engage121
For more than ten years, Engage121, Inc. has provided public relations services to hundreds of national franchisors, dealerships and direct sellers. With that decade of experience, the company developed a single social media application tailored for the unique communications needs of a national enterprise or brand with hundreds of sales locations. Engage121, Inc., formerly eNR Services, is the creative force behind the Engage121 social media application. The company continues to provide other, highly regarded communications tools: Grassroots PR, MediaQ, MatchPoint and AP Planner, and counts more than 2,000 industry-leading companies as valued clients.