SOURCE: Engagement Labs

Engagement Labs

July 29, 2015 16:00 ET

Engagement Labs to Build Social Media Measurement Dashboard and Integrate eValue Analytics for Major Global Retailer

First Year Revenue of $372,000 as Part of a Multi-Year Relationship

TORONTO, ON--(Marketwired - Jul 29, 2015) - Engagement Labs (TSX VENTURE: EL) today announced a multi-year contract with a major global retailer that will deliver $372,000 in first year revenue. This is a new customer for Engagement Labs.

Engagement Labs, creator of eValue Analytics™ and the eValue™ score, will utilize data collected from multiple data suppliers to provide this major global retailer with intelligence and insights to optimize the effectiveness of their social media efforts.

"The Engagement Labs team is excited to work with this well-known brand's social media marketing team. eValue data and analysis will play a critical role in deriving actionable insights that will influence decisions with respect to their multiple social media channels," said Engagement Labs CEO Bryan Segal.

This new social media measurement dashboard will help brands determine what social media activities are most effective, what isn't working and what can be improved. All in real-time. With eValue data at the core, this will allow Engagement Labs to measure and compare this Brand's social media campaigns and content to their competitors.

"What is most exciting is that Engagement Labs has received the mandate to integrate this brand's multiple sources of social media marketing related data into a customized dashboard that will provide real-time analysis for this retailer ‎that we believe will provide them with a competitive advantage," Segal concluded.

About Engagement Labs
Engagement Labs (TSX VENTURE: EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto, Princeton, New Jersey. www.engagementlabs.com / www.evaluesuite.com

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