Engagement Labs Inc.
TSX VENTURE : EL

Engagement Labs Inc.

March 25, 2015 08:30 ET

Engagement Labs Expands Analytics and Business Development Teams with Two Key Hires

Virginia Pino Joins as VP of Analytics & Insights and Dennis Garces Joins Business Development Team

TORONTO, ONTARIO--(Marketwired - March 25, 2015) - Technology and data company, Engagement Labs, today announces the addition of Virginia Pino as Vice President of Analytics & Insights, and Dennis Garces joins the Business Development team.

Virginia, leading the Analytics & Insights practice, will focus on delivering greater value to clients and support the growth of eValue™ as the global standard for social media scoring.

Virginia is a prominent member of the Canadian advertising and research community. She has spent more than 20 years working in both agency and media environments. Her work has delivered value and innovation for clients with a variety of business objectives and her growth in the industry has been a result of linking rigorous research with creative solutions to deliver actionable plans. Previously, Virginia has participated in many industry organizations such as comScore Research Advisory Council, the Canadian Advertising Research Foundation, IAB Canada, Numeris (BBM Canada) Nielsen and NADbank.

Bryan Segal, CEO of Engagement Labs shares, "We are moving forward with our corporate strategy to create a world-class Analytics & Insights team to support our clients, while also creating a leadership position for our eValue analytics which aims to set the standard for how brands measure social media impact, effectiveness and ROI. Virginia's experience of driving data into intelligence and turning complex research into digestible, actionable, and tangible insights will benefit our clients as they measure social media marketing efforts."

Dennis Garces brings more than two decades of sales experience in both the U.S. and Canada to the Engagement Labs' business development team. Previously, Dennis led business development for M30 Communications (MTHRTY), a social media agency. Additionally, Dennis worked in business development with XTM, a digital agency; GravityEQ, a social media insights company; HD Retail Solutions, a retail solutions company; InsightAction Inc., a data analytics company focused on the energy; and CPG world.

Segal adds, "Dennis has an amazing background working with clients to deliver solutions to help their business. His knowledge and experience fits the needs of Engagement Labs perfectly as we continue to continue to grow a business development team that helps clients navigate, adapt and lead in the social media marketing space."

About Engagement Labs

Engagement Labs' eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands' social media and digital marketing efforts. It's composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands.

Engagement Labs (TSX VENTURE:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com / www.eValueanalytics.com.

Contact Information

  • For media inquiries please contact:
    KCSA Strategic Communications
    Kate Tumino
    212-896-1252
    ktumino@kcsa.com

    KCSA Strategic Communications
    Cait Kilpatrick
    212-896-1231
    ckilpatrick@kcsa.com