SOURCE: Engagement Labs

Engagement Labs

August 06, 2015 08:30 ET

Engagement Labs Fires Up the Rotisseries With St-Hubert as They Renew Contract to Deliver eValue Social Media Marketing Measurement

St-Hubert Leverages eValue Analytics for Small to Medium Sized Businesses to Measure Social Media Marketing Effectives and Competitor Insights

TORONTO, ON--(Marketwired - Aug 6, 2015) - Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, today announces the renewal of their social media insights work with St-Hubert -- a chain of Canadian casual dining restaurants best known for its rotisserie chicken.

Engagement Labs began their work with the popular restaurant chain in 2014 with an analysis of their social media properties and competitors. Based on recommendations garnered from eValue Analytics, St-Hubert amped up their social media strategy to include data based insights determining best practices and using those insights to engage current and potential customers through both English and French content.

"As a Canadian business competing against some major brands in the casual dining space it was important for us to gain a deeper understanding of how our brand was stacking up on social media and how our consumers were engaging with our content, whether it be in French or English," said Jonathan Gendreau, Senior Interactive Marketing Advisor at St-Hubert. "Social media, especially for smaller restaurant chains, can be a major influencer for current and potential consumers. We leveraged eValue data to better understand our competitive set and our own social media channels to measure effectiveness and improve our overall strategy to better connect with our consumers."

Of the roughly 81% of small to medium sized business using social media, 94% of them are leveraging the channels for marketing purposes according to a LinkedIn study. Social media platforms provide an avenue for small and medium sized businesses to connect with their consumers on a more personal way, engage in two-way communication and create greater awareness of their brand.

"Our work with St-Hubert is a great example of how brands of any size, from small businesses to global Fortune 500 brands, and in any industry, can leverage our eValue data to build and guide their social media strategy and increase effectiveness of communication with their customers," said Bryan Segal, CEO at Engagement Labs.

Engagement Labs has been working with St-Hubert to help guide their social media strategy in different markets. Using the eValue tool, the brand is able to also measure what content is most effective in different languages (French and English). As their French community is much larger than their English speaking community, they are able to use the eValue tool to assess what type of content is working in the different markets. They are also able to track and measure their competitors to stay a step ahead.

"For businesses, especially those that are small and medium sized, interacting with consumers and creating that personal experience is an important tactic to building a loyal customer base. For St-Hubert, it was imperative for them to understand what content is resonating with different audience markets and languages. eValue allowed them to gain the insights needed to build a data driven social media strategy and we are excited to continue our work with them," continued Segal.

About Engagement Labs
Engagement Labs' eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands' social media and digital marketing efforts. It's composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.

The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

Engagement Labs (TSX VENTURE: EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto, Princeton, New Jersey. /

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