TORONTO, ON--(Marketwired - December 17, 2015) - Engagement Labs Inc. (
"Engagement Labs is very fortunate to have a group of seasoned experienced Board of Directors who are committed to the Company's success and vision of becoming industry leaders through Total Social™ measurement," said G. Scott Paterson, Chairman of the Board.
"The Company is pleased that our Board of Directors receive their remuneration in stock in lieu of cash to both preserve cash to build the business and to increasingly align the Directors' interests with shareholders by increasing their stock holdings over time," said Bryan Segal, CEO at Engagement Labs.
About Engagement Labs
Engagement Labs (
Engagement Labs' eValue™ Analytics tool is the global benchmark for social media scoring. eValue's proprietary data technology offers real-time analysis to measure a brand's social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 -- an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.
Engagement Labs maintains offices in Toronto ON, Montreal QC, London UK and New Brunswick NJ. www.engagementlabs.com / www.kellerfay.com
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Embedded Video Available: https://www.youtube.com/watch?v=yEKIkVCtp5c
Contact Information:
For media inquiries please contact:
Jessica Dell'Aquila
Marketing Director - Engagement Labs
(o) 647-776-4100 ext 214
(m) 416-998-1586
Jessica.Dellaquila@engagementlabs.com