MONTREAL, QC--(Marketwired - February 07, 2017) - Engagement Labs Inc. (
Ed Keller, CEO of Engagement Labs said, "We are helping the marketers at major brands solve the challenge of optimizing their marketing ROI by tapping the power of social influence in all its forms, both offline conversation as well as social media. Peer-to-peer influence not only reflects what is happening today, but if properly understood it can also be predictive of what a brand's sales will be in the future. Marketers who are armed with this intelligence can plan their marketing investment to capitalize. Rick has an outstanding record of working with leading brands to create predictive marketing models. His expertise, combined with our unique databases including the world's only 10 year database about offline word of mouth, will allow us to add a valuable new offering in our TotalSocial data suite."
Larkin served as a consultant to Engagement Labs in 2016 and now joins the company in a newly created position designed to drive analytical innovation throughout the firm's products and services. Specifically, Larkin will be leading Engagement Labs' efforts to build a sophisticated layer of predictive analytics on top of the firm's recently launched TotalSocial™ Scorecard.
Larkin brings 15 years of marketing science experience to his role, including eight years at MarketShare Partners, now Neustar, where he was Senior Vice President-Strategy and worked with clients such as MasterCard, Subway, Hyatt and Sprint. He also spent five years at TBWA\Chiat\Day, where he held several senior digital marketing roles, as well as three years at PricewaterhouseCoopers as a consultant.
"Throughout my years of experience, I have learned that analytics are a crucial component to a company's marketing strategy. I'm eager to assume my role as Vice President of Analytics at Engagement Labs and have a direct impact on advancing the Company's recently launched TotalSocial Scorecard by developing a sophisticated layer of predictive analytics," said Larkin.
Larkin holds a B.S. in Industrial Engineering from Rutgers University and an MBA from NYU Stern. He will be based out of Engagement Labs' New Jersey office in New Brunswick.
About Engagement Labs
Engagement Labs (
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