Engagement Labs Inc.
TSX VENTURE : EL

Engagement Labs Inc.

September 15, 2014 10:14 ET

Engagement Labs' is Taking Social Media Monitoring to the Next Level With Evalue Analytics PRO 2.0

Visit Las Vegas Marks the 75,000th Brand Page to be added in evalue Analytics Pro's Benchmark

TORONTO, ONTARIO--(Marketwired - Sept. 15, 2014) - Engagement Labs (TSX VENTURE:EL), a leading social media performance measurement provider, announced today the release of version 2.0 of evalue analytics PRO. evalue Analytics is the only social media monitoring and competitive analysis tool able to benchmark social media performance against more than 75,000 Top brands on Facebook, Twitter and YouTube.

Commenting on the release of version 2.0, Paul Allard, President & CEO of Engagement Labs, said: "With 75,000 quality brands in our benchmark and unique actionable data including targeted Facebook metrics and most engaging post extraction, we offer our clients a best-in-class social performance measurement and scoring tool."

Considerations for being part of the qualified Top brand list for the three major social networks include: social presence, fan base clout, market leadership, regular activity and global reach. The addition of Visit Las Vegas' Facebook page came after the brand featured remarkable posts this summer, using humor to encourage fan responsiveness and engagement (evalue score of 89).

Marketing professionals require straightforward and reliable indicators about the success of their social media campaigns. With evalue analytics Pro, they can access performance and competitive results in real-time.

New features of version 2.0 include:

  1. Access to targeted Facebook support data: Obtain a comprehensive report of activity on accounts that use local, restricted and global strategies on Facebook.
  2. View exclusive actionable scores: Synthetize data collected from more than 150 metrics, updated hourly and presented into a performance and benchmarking score.
  3. Identify the "Most" engaging posts: See which content drives engagement on owned and competitive Twitter, Facebook and YouTube accounts.
  4. Obtain regional data for USA, Canada, Mexico and France: See which brands use geotargeted strategies to deliver content to their audience based on his or her geographic location and language.
  5. Receive weekly brand reports: Obtain readable results by email to easily compare and compete with competitors.
  6. Integrated customer support: Use new help tabs or view the video tutorials accessible directly in the PRO management dashboard to obtain tips to use the tool optimally.

Evalue analytics offers social media measurements that correspond to the needs of the most demanding marketers. The software tool affords marketers the ability to review performances, view successful elements and determine areas of improvement with data updated hourly.

About Engagement Labs

Engagement Labs (TSX VENTURE:EL) offers real-time intelligent social media data, analytics and insights for organizations that are actively engaging on social and digital networks. Business intelligence is extracted from user generated data (BIG DATA) and transformed into actionable data for corporate clients, brands and social media teams. The company created evalue™ analytics, an Intelligent Data on Demand platform that measures a brands' performance on social media networks (Facebook, Twitter and YouTube) using the social media KPIs of: engagement, impact and reach. Offered as a SaaS or through an API, evalue™ analytics Pro supports the entire social marketing cycle by providing hundreds of comprehensive intelligent metrics to measure social performance and ROI for brands to evaluate and coordinate social media activities across all online channels (social media sites, forums, news and blogs). Engagement Labs maintains offices in Montreal, Toronto, Paris and Mexico. www.engagementlabs.com / www.evalueanalytics.com

Contact Information