TORONTO, ON--(Marketwired - July 12, 2016) - Engagement Labs (TSX VENTURE: EL), the only data system to measure the totality of conversations -- both online and offline -- has signed a new contract with an American online streaming service company.
"For broadcasters, be they traditional networks or OTT (over-the-top) content providers, having an understanding of what audiences are saying about your brand is an important metric to consider. For OTT brands, newer to the market and looking to change the way people watch and consume content, understanding these metrics become even more imperative as a way to build marketing collateral that will truly resonate with audiences," said Bryan Segal, CEO at Engagement Labs.
Engagement Labs will provide the client with proprietary data on how the company and competitor brands are being talked about both online and offline. This data will enable the company to build marketing strategies and messaging that will improve marketing efforts and drive business results in the way of acquiring and retaining new subscribers.
"The lines between online and offline conversation are blurring. Increasingly what people see online is becoming the focus of conversation offline and vice versa," continued Segal. "For companies looking to increase market share, having a 'Total Social' understanding of their brands will enable them to make better marketing decisions and in turn drive sales."
Engagement Labs Company Update
Engagement Labs has agreed to issue shares for services provided by Growth Calculus LLC. 29,000 common shares will be issued at a deemed price of $0.30 per share for a total value of $8,700 as consideration for such services.
About Engagement Labs
Engagement Labs (TSX VENTURE: EL) is the world's first TotalSocial company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the social impact of conversations happening around a brand and industry -- both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. Engagement Labs' TotalSocial measurement solutions provides brands with unique data fuelled insights and powerful analytics to understand online and offline social impact and drive business results.
Engagement Labs has a suite of proprietary tools including, TotalSocial™ an industry first conversation mapping system for companies to understand online and offline social data in a single integrated score. eValue™ Analytics is the global benchmarking tool for social media scoring offering real-time analysis to measure a brand's social media performance. TalkTrack® is the only data system to measures the totality of word of mouth. Engagement Labs maintains offices in Canada - Toronto, ON and Montreal, QC, U.S. - New Brunswick, NJ, and UK - London. To learn more visit www.engagementlabs.com / www.kellerfay.com / www.totalsocial.com.
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