MONTREAL, QC--(Marketwired - May 24, 2017) - Engagement Labs (
TotalSocial will provide the client with a comprehensive and continuous view of consumer conversations about its brands as well as sponsor brands, tracking both online and offline conversations. Further, TotalSocial will enable the cable network to monitor and report to advertisers on the extent and nature of viewer conversations about their brands stimulated by out of home (OOH) viewing, which is a growing area of interest to many media owners as consumers vary the time and manner in which they consume media.
"Media is one of the top TotalSocial categories, as consumers engage actively in both real world and social media conversations about the various media choices they enjoy and recommend to others," said Ed Keller, CEO of Engagement Labs. "Advertisers want to invest to reach media audiences that are social to tap into the multiplier effect it can have on their ads. With a TotalSocial perspective, this client will have a comprehensive picture of all the conversations taking place about their content and how to retain and grow an engaged audience. It will also enable them to provide additional value to their sponsors with enhanced metrics that prove engagement."
The patent pending TotalSocial measurement solution is the first ever system that combines in-depth social listening data with comprehensive offline conversation measurement into a single score. To learn more visit www.engagementlabs.com / www.totalsocial.com.
About Engagement Labs
Engagement Labs (
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
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Contact Information:
For media inquiries please contact:
Kate Tumino / Amrita Singh
KCSA Strategic Communications
ktumino@kcsa.com / asingh@kcsa.com
212-896-1252 / 212-896-1207
Ed Keller
CEO
Engagement Labs
ed.keller@engagementlabs.com
732.846.6800