SOURCE: Engagor

Engagor

April 23, 2015 08:00 ET

Engagor Launches Advanced Real-Time Performance Analytics

Updated Engagement Analytics Provide Deeper Insights Into Team Performance

SAN FRANCISCO, CA--(Marketwired - Apr 23, 2015) - Engagor, the most comprehensive platform for real-time social customer service and engagement, today launched its new Engagement Performance Dashboard with enhanced analytics designed to offer brands and enterprises a real-time look at the insights that matter most when it comes to a social team's performance. Engagor's new dashboard analytics provide visibility into all aspects of a social team's activity; everything from which team members are responding to messages to the overall time it took for a social customer service issue to be resolved. The company also announced mobile notifications and integration with Instagram and Google Analytics.

The enhanced analytics provide managers with real-time insight into the messages and data coming in and how efficiently team members are acting on them. They can also dive deeper into team activity, monitoring per user, per team (marketing team, U.S. team, customer service team, etc.) or all users at once. The dashboard also provides the opportunity to set business hours per team member to monitor important time-related KPIs.

"Tracking the timeliness and quality of team performance is crucial to delivering the best social customer experience possible," said Folke Lemaitre, CEO and founder of Engagor. "The new dashboard and analytics will provide a higher level of support for enterprises that have heavy workloads and large social teams using the Engagor platform. We are giving brands the tools they need to streamline workflow, so they can focus on what's important -- the customer."

In addition to the dashboard and enhanced analytics, Engagor announced new integrations with Instagram and Google Analytics as well as a mobile app feature upgrade:

  • Updated Instagram integration - Engagor now gives users access to engage and post comments directly onto Instagram, just as easily as replying to a Tweet or Facebook post. Prior to this, users could only monitor posts.

  • Google Analytics integration - Digital marketers can now analyze social media engagement against site traffic and determine what leads to actual social conversions. Since Google Analytics are built into Engagor, users can easily access the data and work directly within a platform they are already familiar with.

  • Mobile notifications - Engagor's mobile app now gives users the ability to create rules to be instantly notified of specific activity on their social channels, such as an influencer engagement or spikes in volume. These notifications help in both crises situations and real-time responding.

"We've been using the Engagor platform for almost a year and have been extremely happy with it," said Shawn Parry, marketing and product manager at leading outdoor gear company TETON Sports. "Our response time across social channels has decreased dramatically, and through Engagor, it's been really easy for us to manage the variety of social campaigns we have going on with our partners. Sometimes we are watching 60 different feeds at a time, so this tool has come in very handy for real-time engagement."

The Engagement Performance Dashboard, enhanced analytics, mobile notifications and integrations with Google Analytics and Instagram are now available for free to all Engagor customers worldwide. For more information, visit www.engagor.com.

About Engagor
Engagor is the most comprehensive platform for real-time social customer service and engagement. It provides brands and enterprises with a powerful tool to efficiently engage with customers on their social channels, supported by strong monitoring and analysis capabilities. Engagor monitors millions of sources across the social Web in more than 180 languages to track all relevant conversations about brands, products, competitors and industries. The platform also allows companies to manage social media teams with insight into team performance. Engagor has offices in San Francisco, California, Ghent, Belgium and the Middle East. It has received investments from Hummingbird Ventures, Strike4 and Chronos Financial. For more information, visit http://www.engagor.com.

Contact Information

  • Jenny Russo
    Engagor/Grayling PR
    Phone: (415) 593-1400
    Email: Email Contact