Engine Digital

Engine Digital

December 29, 2010 09:01 ET

Engine Digital Builds Mobile Website for bchydro.com to Provide Power Smart Tips and Help Customers During Outages

The easy to use and visually appealing site allows mobile access to bchydro.com, making it easier to connect with outage data, PowerSmart tips and social media content relevant to BC Hydro customers

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Dec. 29, 2010) - Engine Digital announces the launch of an innovative mobile web strategy for client BC Hydro, featuring a mobile compatible web experience for on-the-go smartphone users. The Engine Digital designed BC Hydro mobile website offers instant access to relevant Power Smart content, safety tips, as well as a GPS-enabled power outage lookup feature. Mobile compatibility of web content is fast becoming a necessity for companies and Engine Digital is leading the pace in mobile web strategy, mobile marketing, and both design and development for the mobile screen.

Utilizing the Mobify platform, Engine Digital was able to integrate the mobile site for BC Hydro with existing web technologies and content, providing a single point of content management across both web and mobile channels. Through their mobile device, BC Hydro mobile website users are able to determine power outages in their area, including real-time estimates of power recovery. The mobile site caters to smartphone and feature phone users, with a focus on touch-based devices including iPhone and iPod touch, Android, and BlackBerry touch-devices.

With branded utility - brands creating useful experiences for their customers - becoming a common strategy for organizations wishing to create an unfair advantage within their category, many marketers are looking to mobile as the space where utility can be quickly delivered to both a location- and time-aware audience.

"As consumers increasingly access brands on their mobile device, there exists a growing expectation for both content and features to be formatted for the mobile space," comments Stephen Beck, Partner and Creative Director at Engine Digital. "Pulling up a desktop website or a non-functioning Flash-based website inside of a mobile web browser is a broken brand experience that can result in frustration across the Smartphone user base. For BC Hydro, mobile provides a new opportunity to deliver outage data using location-based services via GPS to both mobile customers and technicians away from their desktop browser."

The BC Hydro mobile site includes both content and functionality adapted from the corporate website including:

  • Outage Data: up-to-date status on power outages available in map or list view format, along with planned outages, restoration history, expected timeline for the restoration of power and the number of households affected.
  • Power Smart Green Guides: tips on saving energy and money for home and business through conservation of power.
  • Electronics Guides: tips on choosing brands and products designed to conserve energy. Users can search and compare brands, products, and their power smart ratings on mobile devices while they shop.
  • Safety Tips: tips for power related safety at home, in the workplace and during outages. In the event of an emergency, users have access to safety information and help contacts.
  • Events Calendar: listing of upcoming events hosted by BC Hydro.

Bursts in popularity of iPhone, Android and BlackBerry devices have dramatically increased the demand for mobile web browsing among consumers. According to IDC Research, there are 5.2 million smartphone users in Canada, and 42% of all mobile phones sold in Canada will be smartphones. By the middle of this quarter, IDC predicts that one in every four phones sold in Canada will be smart devices. Mobile is a key channel that brands need to consider as part of their 2011 digital strategy, and mobile web is the foundational component from which to build a smart mobile marketing strategy upon.

About Engine Digital

Engine Digital (http://www.enginedigital.com), a creative digital agency, has been listed as one of BC's Top 100 fastest growing companies and has won over 54 industry awards for their work. The company provides strategy and planning services and builds campaigns and platforms. Specifically, they build web platforms, branded applications, mobile web and apps, and digital and social campaigns. Clients include TELUS, Bravo TV, BC Hydro, Swiss Water Decaffeinated Coffee Company, Blue Man Group, and Shea Homes. Since 2002, Engine Digital has fused proven and emerging technologies with strategic thinking and smart creative, enabling brands to connect, inspire, and mobilize customers.

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