SOURCE: Engine Group

Engine Group

September 24, 2015 13:00 ET

Engine Group Builds U.S. Presence With Expansion of Partners Andrews Aldridge in New York

George Pace Appointed CEO of Partners Andrews Aldridge New York

NEW YORK, NY--(Marketwired - September 24, 2015) - Engine Group, a global marketing services network, today announced the U.S. launch of Partners Andrews Aldridge (Partners), its award-winning customer engagement agency. The agency will be based in Engine's New York office and led by George Pace, who takes on the role of Chief Executive Officer.

Partners Andrews Aldridge New York will offer cutting-edge data strategy, digital and creative thinking to its clients, and build on Partners Andrews Aldridge's reputation in the U.K. as one of the industry's leading customer engagement specialists. Overseen by Chief Executive Officer Martin Nieri and Chairman and Founder Steve Aldridge, Partners Andrews Aldridge London works with brands including E.ON, Santander, Nestlé, Rolls-Royce, Times Education Supplement and the British Army, creating digital content, customer experiences, website and apps, as well as direct, CRM and other data-related programs.

"This is a hugely exciting time for Partners," said Nieri. "We're an agency that puts the customer at the heart of everything, and never before has that been more important and relevant to clients. There's a huge opportunity to bring our mix of creativity, digital and data expertise and customer-centric thinking to the U.S., and now feels like exactly the right time to do so."

Pace will work closely with Nieri, who will be responsible for further growing the global Partners Andrews Aldridge brand within the U.S. and other key markets. Pace will report directly to Rick Eiserman, North America Chief Executive Officer at Engine Group.

"Partners Andrews Aldridge's suite of products and services provides creative and innovative solutions to ensure that the customer is kept at the heart of a brand's marketing communications," said Eiserman. "As our media landscape continues to evolve, and as marketers face new challenges and opportunities to engage with consumers, Partners will be a key driver in Engine's growth and expansion. We are confident that George Pace will lead our U.S. office to new heights."

"I look forward to drawing upon Partners' rich success and heritage to build out a new type of agency in the U.S. where data and creative co-exist," said Pace. "As our management team forms, we all have one shared vision that today's marketplace is changing and we will be using technology and data to power more impactful and precise creative engagements on behalf of our clients."

Throughout his career, Pace has worked at some of the industry's largest communications agencies. Prior to joining Partners Andrews Aldridge, he was SVP and Client Partnership Director of Ansira, the St. Louis-based CRM specialists. Pace was also previously EMEA Regional Managing Director at Ogilvy Paris, European Managing Director and Global Digital Lead at Arc Worldwide, EVP and Managing Director of International Clients at Universal McCann, and co-Managing Director of Havas and Arnold Worldwide's Global Technology Practice. He is also a board member of the Center of Creative Arts, and an adjunct professor of business at Washington University.

Partners Andrews Aldridge's move to the U.S. marks the first time that the agency has opened an office outside of London. The agency was created in 1998 and has since become one of the most awarded in the U.K., winning Campaign's "Agency of the Year" twice, Marketing's "Agency of the Year", Precision Marketing's "Agency of the Decade", the DMA Grand Prix and various D&AD, IPA Effectiveness and Campaign BIG Awards.

Engine has other U.S. offices in Los Angeles, St Louis, Cincinnati, San Francisco and Princeton. The group is growing rapidly following its acquisition by Lake Capital in August 2014, with more than 2,000 employees across four continents. Partners Andrews Aldridge is the first U.K.-based agency to open an office in the U.S. since the Lake Capital deal, with more expected to follow later this year.

ABOUT PARTNERS ANDREWS ALDRIDGE
Partners Andrews Aldridge is a creative and innovative customer engagement agency. We create digital content and customer experiences, build websites, apps and products, and devise CRM programs with the single aim of bringing brands closer to people. What sets our work apart is how it enhances lives and lets people be themselves. The relationships we create make their lives effortless, ensure they can't live without a brand and ultimately enables them to experience the life they want, the way they want. Partners has 120 people based across offices in London and New York, working with clients including E.ON, Santander, Nestlé, News UK, Rolls-Royce, TES, the British Army, Youth Hostel Association, Payments Council and many more. For more information, visit madebypartners.com.

ABOUT ENGINE GROUP
Engine Group is a global marketing services network of specialist communication agencies that transforms brands through its unique collaborative culture and business approach. The individual agency brands within the network cover the vast range of marketing services including strategy, digital marketing, social media, advertising, public relations, and content creation and production. With operating hubs in the UK, North America and Asia, the agencies within the network include WCRS, MHP Communications, Trailer Park, ORC International, Partners Andrews Aldridge, Deep Focus, Synergy, Calling Brands, Mischief, Fuel, Transform and Slice. The group's client portfolio range from top brands such as Unilever, Santander and Kimberly-Clark to all the major entertainment studios including Warner Bros., Disney and 20th Century Fox. More information is available at www.enginegroup.com.

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